The Walt Disney Company has egg on its face as Ahsoka ratings for the third episode have now dropped to Andor levels — revealing that Samba TV was right all along.
Disney made a big to-do about Ahsoka and how great it was doing. It even managed to offer up a rare Kathleen Kennedy press release statement — only the second time she has made any public comment since Indiana Jones and the Dial of Destiny became a historic box office failure. Now, however, Nielsen numbers are out. And it turns out that Samba TV was right all along:
Week of August 28 – September 3, 2023
Pos, Platform, Title, Episodes, Minutes Watched (in millions)
| 1 | Netflix / Peacock | Suits | 135 | 2,450 |
| 2 | Netflix | One Piece (2023) | 8 | 1,311 |
| 3 | Netflix | Who Is Erin Carter? | 7 | 1,019 |
| 4 | Disney+ | Bluey | 140 | 1,012 |
| 5 | Netflix | Grey’s Anatomy | 417 | 870 |
| 6 | Netflix / Paramount+ | NCIS | 443 | 797 |
| 7 | Netflix | You Are So Not Invited to My Bat Mitzvah | 1 | 715 |
| 8 | Netflix | Cocomelon | 22 | 643 |
| 9 | Hulu / Netflix / Paramount+ | S.W.A.T. | 128 | 643 |
| 10 | Max | The Big Bang Theory | 265 | 590 |
Source — Nielsen
To actually even be able to see Ahsoka’s numbers, you have to check out a sub-category listing because Ahsoka’s third episode failed to make the top ten on Neilsen’s charts. That’s a huge embarrassment for Disney, for Lucasfilm, and for Kathleen Kennedy. It may also strike real fear in Dave Filoni’s ability to deliver a highly successful Thrawn movie. For whatever reason, it seems his efforts are already being met with a yawn overall.
Original Shows Created Specifically for their Platforms
| 1 | Netflix | One Piece (2023) | 8 | 1,311 |
| 2 | Netflix | Who Is Erin Carter? | 7 | 1,019 |
| 3 | Netflix | The Ultimatum: Marry or Move On | 20 | 558 |
| 4 | Prime Video | The Wheel Of Time | 11 | 515 |
| 5 | Disney+ | Ahsoka | 3 | 487 |
| 6 | Hulu | Only Murders in the Building | 25 | 460 |
| 7 | Netflix | Ragnarok | 18 | 444 |
| 8 | Netflix | The Lincoln Lawyer | 20 | 402 |
| 9 | Netflix | Live to 100: Secrets of the Blue Zones | 4 | 366 |
| 10 | Paramount+ | Special Ops: Lioness | 8 | 363 |
Whatever you may think of Ahsoka as a show, the ratings are not what Lucasfilm needs to see. Remember that The Mandalorian, in its first two seasons, managed to regularly break the billion minutes watched mark. That’s no longer happening for Star Wars, and it hasn’t in a very long time.
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I remember a person who ran to D+ to hide the failures movie numbers show. Now D+ isn’t such a great place to hide the failure that Lucasfilm has become. But I offer another path Disney / Lucasfilm one where you grow a pair of coin sacks and you commit to competition with competitors. I hope you contact me because if Star Wars was a weapon to fight the other studios I’d deploy it like a WMD and wipe them all out.