The decision comes as the dispute over Bryan Mansell’s Star Wars LEGO collection continues attracting national attention online. Much of that attention has been driven by YouTuber Reckless Ben’s long-form investigative videos, which have themselves become the subject of heated debate.
The increasingly bizarre Bricks & Minifigs controversy has taken another turn after leaked police bodycam footage surfaced online.
Bricks & Minifigs, a LEGO resale chain, has filed a lawsuit against YouTuber Reckless Ben. What began as a dispute over a collection of Star Wars LEGO sets has escalated into one of the strangest internet controversies of the year. Official and unofficial investigations, leaked communications, and police encounters have generated millions of views and sparked heated debate online.
The massive success of Greta Gerwig’s Barbie is still rippling through the entertainment industry. In early June, Masters of the Universe will bring another toy franchise to the big screen. However, these films may be pushing the company behind the brands in an unexpected direction. Southeastern Asset Management, which owns more than 4% of Mattel’s common stock, reportedly believes the company is not fully capitalizing on its entertainment assets. The investment firm is reportedly pressuring Mattel to make a deal with Hasbro.
A Pokemon trading card store in Manhattan that drew widespread attention following an armed robbery has changed its name after receiving a trademark request from Nintendo. The business formerly known as The Poké Court now operates as The Trainer Court, a rebranding...
A recent announcement from Hasbro has given Voltron fans hope that the Henry Cavill film will go to theaters. In a February 4 press release, the toymaker said it formed a licensing deal with Amazon MGM Studios to produce action figures, toys, and roleplay products for the live-action adaptation of the iconic cartoon. Major toy licensing programs are typically tied to wide-release franchise films, where theatrical marketing campaigns help drive merchandise sales.
The KPop Demon Hunters toys, inspired by the Netflix animated film of the same name, has begun to emerge in retail previews following licensing agreements between Netflix and major toymakers Mattel and Hasbro. The first public presentations of the products were shared...
Some burglars have taken “gotta catch ’em all” a bit too far. A trio of masked intruders broke into a trading card store in Burbank, California, and made off with well more than $100,000 worth of merchandise — a heist of mostly Pokémon cards and other collectible cards — according to the store owner and police statements.
Netflix announced on October 21st that it secured exclusive rights to adapt the iconic board game Catan into a broader entertainment franchise. The game was originally released as The Settlers of Catan in 1995. These projects will be the game’s first ever on-screen adaptations. This partnership with Asmodee, the game’s publisher, will include both scripted and unscripted projects.
Netflix has signed and “unprecedented” global licensing agreements with Mattel and Hasbro for merchandise and toys based on its animated film KPop Demon Hunters. The two firms will act as co-master toy licensees, covering categories from dolls to board games.
What is Mattel, a toy company, going to do with artificial intelligence? That’s the question toy fans have been asking since last Monday’s OpenAI Developers Conference. OpenAI—the company behind ChatGPT and the AI video-generation platform Sora 2—announced a new partnership with Mattel to explore how artificial intelligence can speed up the toy design process.
Disney CEO Bob Iger recently made headlines during the company’s Q3 2025 earnings call when he announced that Lilo & Stitch has become the second-most lucrative merchandise brand under the Disney umbrella, trailing only Mickey and Friends. While this may seem like...
While the very mention of the name Toys “R” Us may spark conflicting emotions of joy and sorrow from a previous era of consumerism and marketing, the famous toy store chain will be making a big comeback on the silver screen. First reported by Variety, the media...