After weeks of the media insisting Ironheart was being unfairly “review bombed,” the numbers are now in — and they’re even worse than expected. According to Luminate’s official streaming ratings for June 20–26, the three-episode premiere of Ironheart failed to chart entirely. That’s right — Marvel’s newest Disney+ series didn’t even crack the top 10 for original streaming programs during its debut week.
The top 10 Luminate Streaming Original shows for June 20-26, 2025 – Variety
At the bottom of that list? Paramount+’s Mobland, with 260.8 million viewing minutes. That means all three episodes of Ironheart combined drew less than that number, putting its per-episode average under 86.9 million minutes.
For a Marvel Studios project, that’s a devastating result — and a clear indication that the audience isn’t just tuning out… they’re gone.
Three Episodes, No Impact
Ironheart was given a rare release pattern by Disney+, and one that worked for the recent Star Wars series Andor. It released three episodes up front, three more a week later, with the entire season over in just eight days.
Just to be VERY clear. IronHeart didn’t chart this week on Luminate’s Top 10 even with 2.5 hours of runtime. Shocking.
— Valliant Renegade (@ValliantRenegad) June 30, 2025
It now seems obvious why the company rushed it out the door. With no fan anticipation, no word-of-mouth momentum, and now no measurable success, the show has all the signs of a project quietly dumped.
Luminate, the firm that released the data, is no fringe analytics provider. Backed by Eldridge Industries and Penske Media — the same people behind Variety, The Hollywood Reporter, and Rolling Stone — Luminate’s streaming charts are a trusted industry benchmark.
The Dislike Ratio for the Ironheart trailer as of June 30, 2025 – YouTube, Marvel Entertainment
In other words, when a Marvel show doesn’t chart, it’s not a glitch. It’s a failure.
The Review Bombing Excuse No Longer Works
Mainstream media outlets like Screen Rant and Collider were quick to blame Ironheart’s poor critical reception on “review bombing,” citing early audience scores on Rotten Tomatoes that appeared before the show aired.
And yes, there was some premature scoring. But that doesn’t explain what’s happened since.
The Hood in Marvel’s Ironheart – YouTube, Marvel Entertainment
As of now, Ironheart has a 55% (and falling) audience score on Rotten Tomatoes. On IMDb, the rating sits at 3.7/10. Meanwhile, the critic score has actually risen to 86%, showing just how far apart fans and the media really are.
Worse still, every trailer for Ironheart on Marvel’s YouTube page has been brutally ratio’d, with tens or even hundreds of thousands of dislikes outweighing the likes. The official launch trailer from June 24 has 34,000 likes and 49,000 dislikes — and that was after people had seen the show.
This isn’t review bombing. It’s stone cold rejection.
Marvel’s Post-Endgame Collapse
The Ironheart ratings failure is part of a broader pattern under Kevin Feige’s post-Endgame leadership. On the big screen, Captain America: Brave New World and Thunderbolts flopped hard. On streaming, Daredevil: Born Again became the first MCU show ever not to chart on Nielsen, while Agatha All Along drew lukewarm numbers and critical panning from the audience that first made the MCU a box office phenomenon.
Now we learn that Ironheart couldn’t even top a low-budget crime drama in the ratings. Even with Robert Downey Jr. promoting the show, the audience didn’t care.
Robert Downey Jr calls in to say “Iron Man loves Ironheart” – YouTube, Good Morning America
And that’s the real problem. Marvel keeps using legacy characters, legacy actors, and legacy hype to prop up new projects, but then, as is the case in Ironheart, those projects bury and belittle the very same beloved legacy characters.
It’s not working. Viewers have moved on.
What’s Next?
Disney has responded by scaling back its Marvel content across the board. Budgets are being slashed. Release dates are being pushed. After Fantastic Four lands this summer, there won’t be another Marvel movie until Avengers: Doomsday in December 2026.
Riri Williams in Ironheart – YouTube, Marvel Entertainment
And, honestly, maybe that’s for the best. After all, as a wise man once said, “How can I miss you if you won’t go away?”
What’s your opinion on these Ironheart ratings? Sound off in the comments and let us know!
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I hope F4 gets a similar cold shoulder when it releases.
I hope it abjectly fails.
It likely will. Marvel has been developing a reputation now, and it’s not a good one.
I ammmm irrooon heart!
Doesn’t work with,….. that girl.
[…] — tee hee — Ironheart’s debut didn’t even hit the top ten, and, as That Park Place points out, “At the bottom of [the chart is a] little-watched crime film called Mobland, with 260.8 million […]