Disney is going to offer simplified packages at the Bibbidi Bobbidi Boutique, a location once known as a wholesome can’t miss experience, now mired in controversy and declining guest interest.
Inside Cinderella’s Castle at Disney’s Magic Kingdom Park, tucked quietly into a small corner of the Fantasyland facing Castle wall, lies one of what used to be the most enchanting experiences for your little one: to be transformed by a “Fairy Godmother in training” in to a full fledged princess.
Perhaps you’ve heard of the “Bibbidi Bobbidi Boutique” or even had your little lady made up into a princess. And if your little happens to be a boy, perhaps he became a young, valiant prince! It was designed to be a charming experience that should be incredibly magical for children and and the entire family.
The Bibbidi Bobbidi Boutique in Walt Disney World with a sign welcoming walk-ins on July 4, 2025 – Photo Credit: That Park Place
But to quote Rumplestiltskin from the Disney / ABC TV series “Once Upon A Time” – “All magic comes with a price!” And judging by the “Walk-In Opportunities Available” sign outside the building on July 4th this year, that price may be too high.
Bibbidi Bobbidi Boutique – The Crazy High Cost of The Magic
“What is that price?” you may ask. Currently at the salon located in the Magic Kingdom, this is the package and price breakdown directly from the Walt Disney World website.
The Carriage Package – Starting at $99.95 Plus Tax
- Bibbidi Bobbidi Boutique T-shirt
- Princess sash and cinch bag
- Shimmering makeup and face gem
- Choice of nail polish and hairstyle.
Empty Main Street USA and Cinderella Castle hub on Labor Day 2025 Magic Kingdom Disney World – Photo Credit: That Park Place
The Castle Package – Starting at $199.95 Plus Tax
- Disney Princess gown of your choice with additional coordinating accessories
- Princess necklace, sash and cinch bag
- Shimmering makeup and face gem
- Choice of nail polish and hairstyle.
The Deluxe Castle Package – Starting at $229.95 Plus Tax
- Deluxe Disney Princess gown of your choice, selected from a limited number of Disney Princesses
- Coordinating boxed accessory set
- Princess necklace, sash and cinch bag
- Shimmering makeup and face gem
- Choice of nail polish and hairstyle.
The queue for It’s a Small World at Magic Kingdom in Walt Disney World with a 5 minute wait time – Photo Credit: That Park Place
The Princess Signature Dress Package – Starting at $450.00 Plus Tax
- Signature Disney Princess gown created with heirloom-quality fabric and intricate design details that tell the tale of the princess
- High-quality crystal tiara
- Organza garment bag and satin hanger
- Princess necklace, sash and cinch bag
- Shimmering makeup and face gem
- Choice of nail polish and hairstyle.
The Disney Encanto Package – Starting at $179.95 Plus Tax
- Mirabel or Isabela gown with coordinating accessories
- Princess sash and cinch bag
- Shimmering makeup and face gem
- Choice of nail polish and hairstyle.
The Emporium on Main Street USA decorated for Fall – Photo Credit: Ron Bradley
The Knight Package – Starting at $19.95 Plus Tax
- Mighty sword and shield
- Hairstyling with gel
The Deluxe Knight Package – Starting at $79.95 Plus Tax
- Knight costume
- Mighty sword and shield
- Hairstyling with gel
Yes, you read all of that correctly – packages start at $100 and only go up from there. And of course, the prerequisite is a $189 or up Magic Kingdom Park ticket as well.
Cinderella Castle and Main Street USA decorated for Fall – Photo Credit: Ron Bradley
For just a “mini makeover?” If this seems overboard to you, you’re likely not alone. Yes, in the past with lower prices and even locations outside the park in Disney Springs and the Grand Floridian Resort, this used to be a very popular experience. That popularity seems to have waned dramatically of late.
“Subject To Availability” – Reservations Recommended: So Is Hard To Nab A Spot?
Disney highly recommends reserving a time slot for this prior to your vacation. In the past, nabbing a spot at the boutique could have been a challenge, with entire blog posts dedicated to strategizing for parents so as not to disappoint their daughters once that reservation window hit.
But as our own Marvin Montanaro has pointed out in his article about the 4th of July this year (2025), the Magic Kingdom park was so slow that the salon was actually accepting “walk ins.”
A sign outside The Bibbidi Bobbidi Boutique in Walt Disney World welcoming walk-ins on July 4, 2025 – Photo Credit: That Park Place
Considering how popular this exclusive, one-of-a-kind experience has been historically, even he was taken aback by this discovery. It’s true, attendance has been quite lackluster of late at Disney World.
I was at the Magic Kingdom this past Tuesday and so I inquired in person as to any current availability at Bibbidi Bobbidi Boutique. The cast member I spoke with at approximately 3 p.m. let me know that were I to return with our child in the next 90 minutes, they would be able to get me in. It’s not possible to speculate if this is always the case, but it was both on the 4th of July and September 9th, 2025.
The Bibbidi Bobbidi Controversy Created By Disney
For decades, Disney held to standards they called “The Four Key Basics.” Those keys were safety, courtesy, show, and efficiency.
In 2021, Disney introduced a new “inclusion” key. As a part of it’s rollout, Disney, going against their “show” key, lowered the standard known as “the Disney Look,” which was a cast member appearance standard in place for years.
Imagine paying for time with a Disney Princess and they provide one with a mustache. pic.twitter.com/WueJXk8Tz1
— TheTexasOne (@TexasRepublic71) September 12, 2025
Women would look like ladies and men like gentlemen: clean cut and well groomed. No visible tattoos. No jewelry for men other than a wedding ring. These very high standards ensured guests would be focused on the story and experience, not on any cast member’s personal lifestyle choices.
The “inclusion” key changed all that and lead to males being cast in female roles. In 2023 a man with a mustache was working in a dress at the Bibbidi Bobbidi Boutique in Disneyland. A video of this went viral and was immediately panned and met with serious backlash online from conservative families.
City hall at Main Street USA decorated for Fall – Photo Credit: Ron Bradley
Coupled with outrageous prices, this incident is could be partially responsible for the massive decline in business at the boutique on both coasts, and perhaps a reason why Disney is making changing in hopes to incentivize guests.
Changes Ahead – Here Comes Fairy Godmother
While the services and prices listed above are current and correct, changes at the boutique are on the way.
The Disney website notes, “New enhancements are coming to Bibbidi Bobbidi Boutique, including special visits from The Fairy Godmother! We will also be rolling out new, simplified package options. These updates are coming in early October.”
As of now, no specific details about the “enhancements” have been revealed.
A sparsely populated Main Street USA in the Magic Kingdom on the opening day of Epic Universe – Photo Credit: Park Hoppin YouTube Channel
The Bibbidi Bobbidi Boutique also has a presence at Disneyland in Anaheim, California and will also undergo a similar change. It’s of note that the Bibbidi Bobbidi Boutique has historically supported two other locations on the Walt Disney World property: one at Disney Springs and another at the Grand Floridian Resort. Currently, neither of those locations are open, so this unique and exclusive experience is only available at Disney World at Cinderella’s Castle in the Magic Kingdom, with a satellite location just across from the castle in Fantasyland.
Supposedly, the changes coming are to simplify the choices for families, but many also wonder whether it might come with more affordable options as well.
Of course, with some of the cuts Disney has made in recent years, one has to wonder if the experience will be just as good, or if families will be paying more, but getting less.
What changes do you think are coming to the Bibbidi Bobbidi Boutique? Would you be excited to see Cinderella’s Fairy Godmother on your visit? Sound off in the comments below and let us know!
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