Following its release, Henry Halfhead was revealed to have been developed in partnership with the deeply partisan Sweet Baby Inc., causing an uproar and calls to boycott from gamers.
HEADS UP: Sweet Baby Inc. DETECTED! 🚨
Per @MasteroftheTDS
New Steam release Henry Halfhead (by Lululu Entertainment, Zürich) has Sweet Baby Inc. fingerprints all over it.
They even bragged about their involvement on Bluesky.
Gamers deserve to know who’s behind these… https://t.co/zwj01Q5XM1
— Smash JT (@SmashJT) September 17, 2025
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A few individuals went online to point out this connection, intending to send a warning to any gamers who might be considering the adventure game as their next purchase.
The Reveal
On September 17th, just one day after the debut of the indie adventure game, Sweet Baby Inc. took to Bluesky in order to congratulate the burgeoning team and promote their new title. As a knock-on effect, the post also acted as a public admission to their involvement with the project.
Sweet Baby Inc admits it helped with Henry Halfhead – BlueSky, Sweet Baby Inc.
“It’s been incredible to see so much love for Henry Halfhead, and we’re really excited for the wonderful Lululu team,” the firm said. “We feel so lucky to have helped them bring their vision – and their Henry – to life! And if you’re looking for something sweet and creative and full of heart to play this weekend…”
The post then showed an announcement from Lululu games touting the game’s launch.
Numerous high profile voices in the gaming world, like MasteroftheTDS of the Gothic Therapy YouTube channel, wouldn’t let this go unnoticed, and shared observations on the peculiar involvement of Sweet Baby Inc.
Sweet Baby Inc DETECTED!
A new Steam release, Henry Halfhead, was developed by Lululu Entertainment, a studio out of Zürich, Switzerland. It’s their second game after Bämeräng.
Sweet Baby Inc. has openly admitted their involvement in the project on their official Bluesky… pic.twitter.com/5aq6xNxQK0
— MasteroftheTDS (@MasteroftheTDS) September 17, 2025
The game has earned a “level 2” entry on the DEIDetected website, due to Sweet Baby Inc. consulting on the project.
Perhaps this up stir is contributing to the game’s abysmal player rates.
The concurrent player count for Henry Halfhead on Steam as of Septemner 27, 2025 – Steam
As of this writing, Henry Halfhead has only seen an all-time peak of 44 players on Steam, and the last 24-hour peak was a mere 15 players.
Henry’s Humble Origins
The game’s press kit shares some information regarding the origins of Henry Halfhead.
Years ago, while still studying game design, some members of what would become the Lululu team were instructed to create a character with “superpowers and a disadvantage.” The crew began working on the idea, but eventually it had to shelved, as they were unable to develop the concept beyond what was immediately required.
Henry Halfhead in a birthday hat from the Henry Halfhead trailer – YouTube, Nintendo of America
Some time later, after graduation, the team finished their first game “Bamarang”, and released it on PC and Switch. Then, in 2021, the team returned to Henry, and began gaining support for the project through cultural grants.
Four years later, Henry Halfhead was born. It’s a game about an odd little creature who is only half of a head, but has the ability to turn into any inanimate object it chooses.
“Meet Henry, merely half a head, yet with the peculiar ability to become any object within their reach!” the game’s official description on Steam reads. “Discover every object’s unique abilities and cleverly combine them to take Henry through their not-so-ordinary everyday life.”
Steam Charts for Henry Halfhead – Steam
Fans of the game have described it as an allegory for the lived experience of disabled individuals.
The indie title was made available for purchase on September 16th, and retailed for $12.99 USD, though it immediately went on discount in order to encourage sales.
Contributions from Sweet Baby Inc.
How exactly Sweet Baby Inc. changed the project—if at all—is unclear, but its mere involvement is enough to warrant a boycott from some gamers, in spite of any positive reviews.
A screenshot of the Sweet Baby Inc. Detected curator list on Steam
Notably, the Halfhead’s preferred pronouns are “they/them” and, reportedly, the team chose gender-neutral pronouns in order to be more inclusive, in spite of the character’s obviously masculine name.
How Sweet Baby Inc. Crushes Creativity
In a leaked clip, Camerin Wild, a member of Sweet Baby Inc., admitted to having a strong disagreement with an unknown developer regarding aspects of a character’s identity. In the video, Wild described a method of pressuring and guilt-tripping the developer until they eventually submitted to the consultant’s narrative demands. This leak confirmed the suspicions of critics, and reignited the heated controversy around the consultation studio.
Sweet Baby Inc. doesn’t just give helpful suggestions. Rather, it forces bias and aggressive ideology into every project it touches.
Camerin Wild via Game Devs of Color Expo YouTube
It appears that gamers at their core aren’t primarily concerned with differences in politics, but instead with the restriction of narrative creativity in order to promote an arbitrary, unnecessary agenda. Especially one which doesn’t reflect the experiences of most consumers.
These consumers don’t have a problem with representing minorities or disabled individuals in media, they just want original ideas to be given a fair shake. Instead, consultants like the ones found at Sweet Baby Inc. choose to stifle creativity through resentful guilt-trip tactics. Such practices destroy diversity of thought and expression within the gaming industry, a clear contradiction in the values these consultants publicly swear by.
What do you think about Sweet Baby Inc. being involved with Henry Halfhead? Are you concerned with what this says about the future of the gaming industry? Why or why not? Let us know in the comments section below!
