A New Claim On Cracker Barrel Rebrand Backfire: Were Social Media Bots Really Behind the Backlash?

October 3, 2025 ·

Ron E. Bradley

The exterior of a Cracker Barrel Restaurant at Night - Photo Credit: Cracker Barrel

In recent reports highlighted by the Wall Street Journal and Restaurant Business, researchers claim to have found that "social media bots" or fake social media accounts were responsible for the backlash against the Cracker Barrel rebrand.

The firm PeakMetrics reported that nearly half of boycott-related posts were likely from bots or automated accounts. On the other hand, a second social analytics firm, Cyabra, estimated that only 21% of the profiles participating in the logo debate were fake. These supposed Cracker Barrel bots circulated hashtags like #BoycottCrackerBarrel and #CrackerBarrelHasFallen, often repeating identical phrases and targeting CEO Julie Felss Masino directly.

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Author: Ron E. Bradley

Ron E. Bradley is a YouTube content creator covering all things theme parks along with his family on his channel, Follow The Bradleys Fun. A former longtime Walt Disney World cast member and actor, Ron has done just about every job there is to do at the House of Mouse and appeared on screen with the legendary Dean Cain. Ron lives in the Orlando Florida area with his wife and son and can typically be found broadcasting from one of the area's many theme parks. YouTube: https://www.youtube.com/@followthebradleysfun X: https://x.com/BradleysFunFam