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Cracker Barrel Cuts Ties with Prophet Consulting Firm After Backlash to Failed Rebrand

October 7, 2025  ·
  Ron E. Bradley
Cracker Barrel CEO Julie Felss Masino

Cracker Barrel CEO Julie Felss Masino - YouTube, TODAY

Cracker Barrel has officially ended its relationship with Prophet, the San Francisco–based consulting firm responsible for guiding the restaurant chain’s controversial rebrand. The decision follows weeks of public criticism, a sharp decline in stock value, and mounting pressure for the company to restore its traditional image.

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Author: Ron E. Bradley
Ron E. Bradley is a YouTube content creator covering all things theme parks along with his family on his channel, Follow The Bradleys Fun. A former longtime Walt Disney World cast member and actor, Ron has done just about every job there is to do at the House of Mouse and appeared on screen with the legendary Dean Cain. Ron lives in the Orlando Florida area with his wife and son and can typically be found broadcasting from one of the area's many theme parks. YouTube: https://www.youtube.com/@followthebradleysfun X: https://x.com/BradleysFunFam
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Troy Pacelli

And, yet, CEO Julie Felss Masino still has a job. WTF?!