Disney  ·  Headline  ·  Movies  ·  News  ·  VIP Articles

Avatar Fans Beg Audiences to Rewatch Fire and Ash to Save the Franchise as Box Office Lags Predecessors & James Cameron Casts Doubt on Its Future

January 26, 2026  ·
  Marvin Montanaro
A character from Avatar Fire and Ash

A screenshot from the trailer to Avatar: Fire and Ash - YouTube, Avatar

The Avatar box office story is taking an unusual turn as a segment of the franchise’s most dedicated fans begin openly encouraging repeat theatrical viewings of Avatar: Fire and Ash in an effort to boost its global total.

Become a VIP member to read the rest of this article!

Already a member?  Login below.

Author: Marvin Montanaro
Marvin Montanaro is the Editor-in-Chief of That Park Place and a seasoned entertainment journalist with nearly two decades of experience across multiple digital media outlets and print publications. He joined That Park Place in 2024, bringing with him a passion for theme parks, pop culture, and film commentary. Based in Orlando, Florida, Marvin regularly visits Walt Disney World and Universal Orlando, offering firsthand reporting and analysis from the parks. He’s also the creative force behind the Tooney Town YouTube channels, where he appears as his satirical alter ego, Marvin the Movie Monster. Montanaro’s insights are rooted in years of real-world reporting and editorial leadership. He can be reached via email at mmontanaro@thatparkplace.com SOCIAL MEDIA: X: http://x.com/marvinmontanaro Instagram: https://www.instagram.com/marvinmontanaro Facebook: https://facebook.com/marvinmontanaro Email: mmontanaro@thatparkplace.com
Join the Conversation
Subscribe
Notify of
3 Comments
Oldest
Newest Most Voted
Inline Feedbacks
View all comments
Mr0303

Asking people to watch Avatar is bad, but rewatching it should be considered a human rights violation.

devilman013

It’s too much money just to see it once, never mind multiple times.

Homestarrunner1

That would involve me actually watching the first two. No.