Disney Uses JoJo Siwa to Promote Disney Parks

Before getting into this article, I think it is important that we note the readership here at That Park Place includes people of all backgrounds. I know some of our readers have reached out to writers in the past with thoughts, comments and concerns from every angle regarding the cultural issues of our day. As I write about what Disney is up to now with Disney Parks and Guardians of the Galaxy: Cosmic Rewind, I just want you to know that whatever your own personal views or values might be… I’m discussing the business strategy of Disney in this article. I’m not tackling the far more complicated human concerns that are far deeper and personally impactful. We wish joy and meaning to all our readers!

Now, onto the show:

JoJo Siwa has been all over the Disney Parks lately, supposedly rekindling a love interest with a girlfriend and riding new attractions with Disney executive leadership.

https://www.instagram.com/p/CdMC_BTJM-S/?utm_source=ig_embed&ig_rid=dcd2a127-c33b-40ff-9bf6-f0667b7f60a0

Understanding how the entertainment / celebrity world works and all that goes into carefully controlling their social media, all of this is strategic. None of it is happenstance. And much of it gets selected at tables in office buildings where executives think about what needs to happen to influence the masses. What is interesting about JoJo Siwa being used for Disney Parks is that it may indicate Disney thinks they have a much bigger problem with young LGBTQIA youth abandoning the brand than they have with conservative families. Again, I’m not making a judgment value about either of those groups, I’m just noting what the Disney leadership may believe they need to focus on. This shouldn’t be a surprise given that Kristina Schake, a strategist for Obama, Clinton, and Biden, has taken over the company’s messaging.

What is so impressive about this choice is just how meta the selection is. JoJo Siwa is a child celebrity turned adult who primarily targets young girls, usually prepubescents. She has now also become an LGBTQIA icon. So from the standpoint of critics of Disney, you almost couldn’t pick someone better to confirm their beliefs. But that’s what Disney is going with, having the singer riding attractions with Josh D’Amaro (head of Disney Parks) and hanging out with other top Disney brass.

The average public might look at an image like the one above and think that it’s all just happenstance. A Disney executive just saw an opportunity to ride a new attraction with a celebrity and they thought it would be fun. In reality, all of this is coordinated, choreographed, with everything carefully coordinated. That doesn’t mean it’s bad or wrong or anything else… it’s just a tell like you might see in poker. We know where Disney’s leadership is concerned and it’s in protecting their left flank not their right. That’s a hard switch for CEO Bob Chapek who had previously been determined to move the company into a moderate, apolotical position.

As for JoJo Siwa, I’m sure she’s a very lovely person. I’ve never met her but the team surrounding her social media empire, marketing, brands, etc, is all very impressive. It reminds me of Miley Cyrus from the early 2000s. And other than what this means for where Disney is focused on their messaging, I have little interest in anyone’s orientations or love choices. Maybe that’s what separates me from Disney? I literally don’t care and want people (and kids) to just live their lives. Having Siwa come to Disney, rejoin a lesbian relationship, as well as riding with Disney executives is a coordinated marketing plan to “clap back” at the Florida law in a way that Disney can run on TikTok and Instagram. And thus the cycle continues…

For all the latest news that should be fun, keep checking out That Park Place! As always, we encourage you to drop a comment down below.