Businesses Brace for the Death of Travel this Summer – Really

May 19, 2022  ·
  W. D. W. Pro

It’s time to start using verbiage that is reserved for emergency situations. It’s time to begin considering that what might be hyperbolic in good times is best construed as accurate in the environment we seem to be facing. When gas stations are sending programmers to their pumps to prepare their computers for something that was never thought to be a realistic possibility — we’re talking ten dollar per gallon gas — we have a very serious problem. And I mean serious.

JPMorgan is predicting that surging fuel costs over the summer could result in an American national average of more than six dollars per gallon.

“With expectations of strong driving demand … US retail price could surge another 37% by August to a $6.20/gal national average,” Natasha Kaneva, head of commodities research at JPMorgan, said in a note Tuesday. The outlook arrived days ahead of the Memorial Day holiday, the traditional start of the summer driving season that runs until Labor Day in early September.

— Carla Mozee, Yahoo! News

 

You know, we’ve been covering this through various writers on this site for a while now. We’ve discussed upcoming food shortages, rising fuel costs, more localized vacations, and much more since last year. We have a heck of a track record in this regard. If you’re not sure about that, just go click on the “Travel” tab for the website and explore all of our articles discussing the topic. What we’re now ready to say is that should gas prices, which are already at record levels almost every single day, continue to climb another nearly two dollars or more above what we’re currently seeing… this will deeply damage tourism, the tourist industry, and all the businesses dependent on vacations other than the very largest theme park companies. Yet that’s just the beginning.

If you thought the family on the edge of affording their vacation was thinking hard about taking one, you can just forget them hitting the road if gas prices shatter records like JPMorgan is suggesting. But it gets so much worse…

If gas prices go into that stratospheric level, understand that literally every material good we have in our economy is dependent on fuel costs for the determination of their overall price point. The trucks, planes and trains that bring us our goods are not running on solar power or electricity. They’re running on different derivative forms of oil. So if gas and diesel go up that far, everything — and I mean everything — is about to skyrocket in cost. That will drive inflation much higher and will damage the economy to degrees we haven’t seen in at least decades. For the vacation and tourist industries, they just had years of being socked by a pandemic that shut them down in a way that would have been fiction until our new reality. Many of those businesses are already on the ropes. Many of those businesses will not survive another KO out of gas prices that are ridiculously high at double the historic records ever seen before.

 

If there’s an emergency button that will cause people to drop partisanship and ideology in order to solve a problem, it’s time to break the glass. Unfortunately, our country currently has a strong ideological current that is likely to require hardship before it will shake the acolytes free of their dogmas.

So what does this mean for you and your summer vacation?

If you haven’t made plans yet, I highly recommend to aim your travel dates early in the summer. We could see surging travel costs combined with mutually-rising inflationary costs for goods and services. That means that unlike in most years and travel seasons, there’s a solid chance that the time you travel will dramatically alter your total necessary budget. If you have camping gear and live near a national park, it might be time to consider a trip outdoors. Then again, this level of a problem could be with us for years… so maybe go on that big vacation you’ve wanted to do while you still can. I’m not saying that vacations and fun are dead, but I am saying that it’s going to be dramatically more expensive until this situation flushes through the economy… and that probably won’t happen in months.

Here at That Park Place, we’re going to begin altering some of our tourism coverage to include fun activities you can do more locally. You’ve likely already seen some of that with our articles about greenways and camping trips. We’ll keep that up and accelerate it. Even during inflationary times, you need a way to have tons of fun. We all need something to look forward to and an adventure on the horizon.

Hang in there… it’s going to be tough on all of us as inflation rages. Even the guy in the extended range Tesla has to go to the grocery store.

For all the news we wish to be fun, keep reading That Park Place. Drop a comment down below!

Author: W. D. W. Pro
Founder, Publisher, CEO WDW Pro is an opinionated commentator on all things Disney and Entertainment. He runs one of the most-viewed pop culture news channels on YouTube with many millions of views every month. First becoming well-known on WDWMagic.com, the author was brought on to work at Pirates and Princesses. Pro has previously released exclusive details on a variety of rumors and leaks before they were made public. Some exclusives have included breaking info on new Epcot attractions, detailing the light saber experience at the Star Wars hotel, reporting a Harrison Ford injury severity before anyone else, revealing Hugh Jackman was coming to the MCU, Storm would be linked with Wakanda and more. WDW Pro has written articles viewed by millions of readers while maintaining an 87% accuracy rating for revealing "insider" information in 2020. In 2021, the author had a better than 90% accuracy on reported leaks and rumors. Pro joined That Park Place on June 22nd, 2021. The author's accolades include being featured on The Daily Wire, cited by Timcast, numerous references by YouTube personalities, as well as having material tweeted by Dr. Jordan Peterson. WDW Pro is honored, and grateful, while hoping to make the world a better place. In 2023, a third party audit found Pro's accuracy for rumors and scoops to be 92.5%. SOCIAL MEDIA: X: http://x.com/wdwpro1 YouTube: https://www.youtube.com/@WDW_Pro EMAIL: wdwpro@thatparkplace.com
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