Once news breaks about Disney, minds can go racing to all sorts of new potentials. We break down what “Disney Prime” could be and isn’t.
I will have to admit that I’ve been busy in the last twenty-four hours. Nevertheless, I have reached out to a number of sources in and around The Walt Disney Company in an attempt to pin down this “Disney Prime” story that started with an article in the Wall Street Journal.
The program would be somewhat akin to Amazon Prime, which offers advantages such as free shipping, discounts at Whole Foods and a complementary streaming video service for a monthly or annual fee, the people said. Internally, some executives have referred to Disney’s initiative as “Disney Prime,” although that won’t be the name of the program, one of the people said.
Discussions at Disney are in the early stages. It couldn’t be learned how much the company would charge for membership and how long it would take to launch such a program.
— Jessica Toonkel, Wall Street Journal
After hearing back from a few, my quest to understand whatever this concept is has not yet been fully shaded in. The one thing that I can confirm is that calling it “Disney Prime” and comparing it to “Amazon Prime” is a major mistake. Though the details are fuzzy, changing, and in the early planning stages should it ever come out, this is more akin to a VIP club that provides easy monetization and delivery of Disney-themed items and merchandise via Disney+, Disney Parks, Disney Stores, a Disney app, and other ways to enter the platform. Then the idea as it is explained to me is to have customers earn some sort of credit system or bonus points as they spend more and more money.
Disney is exploring a membership program similar to Amazon Prime.
The program could offer discounts or special perks for theme parks and merchandise as well as have Disney+ included.
(Source: https://t.co/eSLBSBPBFg) pic.twitter.com/JSnelfRLtt
— DiscussingFilm (@DiscussingFilm) August 31, 2022
Think of it as a way to get extra perks at Disney Parks if you’re willing to really spend some cash. Think of it as a way to entice people with unique Disney memorabilia through exclusive bonus items only available once you buy other things.
But if you’re worried that Disney might be getting into the Amazon / Walmart game, no way at all. They’re not going retail in that manner.
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