Marvel Studios’ dominance in pop culture has been unraveling for years, and its latest Disney+ offerings are proof. According to Luminate’s 2024 Film and TV Report, Agatha All Along and Echo have become two of the least-watched Marvel series of all time, with viewership numbers that fall embarrassingly below even Secret Invasion, one of the most reviled Marvel productions ever released.
The data reveals a sharp decline in Marvel’s Disney+ viewership. Agatha All Along barely managed to surpass 2 billion minutes watched, clocking in at 2.2 billion minutes. That’s a dismal performance for a franchise once considered untouchable. Echo failed to even reach that figure, coming in at 1.5 billion.
This is also horrible news for Disney, as Agatha and Echo were its third and fourth biggest streaming shows of the year, respectively.
(L-R): Teen (Joe Locke) and Agatha Harkness (Kathryn Hahn) in Marvel Television’s AGATHA ALL ALONG, exclusively on Disney+. Photo by Chuck Zlotnick. © 2024 MARVEL.
By comparison, Secret Invasion logged approximately 3 billion minutes, as did Loki Season 2, which, despite its focus on a popular character, struggled to attract a substantial audience. Neither Agatha All Along nor Echo came close to cracking the Top 10 streaming originals of 2024 in terms of viewership.
A screenshot from the Luminate 2024/2025 TV and Film Report that shows low viewership for Marvel and The Rings of Power – Luminate
That list, dominated by Netflix, Paramount Plus, and Amazon Prime, showed Netflix’s Love Is Blind Season 6 as the lowest-ranked entry with 7.38 billion minutes watched—numbers modern Marvel couldn’t even dream of hitting.
Alaqua Cox as Maya Lopez in Marvel Studios‘ Echo, exclusively on Disney+. Photo by Chuck Zlotnick. ©Marvel Studios 2022. All Rights Reserved.
The failure of these series demonstrates a far larger issue: Marvel is losing its audience.
For years, fans have voiced concerns about the direction of the Marvel Cinematic Universe (MCU), citing a shift away from engaging stories and beloved characters in favor of content saturated with identity politics. Both Agatha All Along and Echo were marketed as “empowering” showcases of female characters, but as evident by their viewership, the audience clearly wasn’t interested in being lectured.
Agatha All Along, a spinoff of WandaVision, attempted to capitalize on the momentary popularity of Agatha Harkness, a side character who initially resonated with audiences. However, the show’s lack of focus on compelling storytelling and its obsession with shoehorning in social commentary left many fans cold.
Alaqua Cox as Maya Lopez in Marvel Studios’ Echo, exclusively on Disney+. Photo by Chuck Zlotnick. ©Marvel Studios 2023. All Rights Reserved.
Meanwhile, Echo, a series centered on a character introduced in Hawkeye, suffered from a lack of interest before it even premiered. Its promotional campaign leaned heavily on themes of “representation” through its deaf, Native American, amputee protagonist, rather than emphasizing an engaging plot or dynamic characters.
This trend of pushing political messaging over quality content has become a hallmark of recent Marvel productions, and it’s clearly backfiring. The MCU built its empire on strong stories, character development, and moments that brought audiences together. Today, it feels more like an echo chamber (no pun intended) for Hollywood’s pet projects than a juggernaut of entertainment.
Even longtime fans of the franchise are tuning out. Many have pointed out that Marvel’s once-cohesive universe has become fragmented and directionless. Where earlier phases of the MCU worked to build toward epic crossovers like Avengers: Endgame, newer content feels disjointed and inconsequential, leaving audiences wondering why they should invest their time and energy.
LAS VEGAS, NEVADA – APRIL 11: Kevin Feige, President, Marvel Studios speaks onstage during the Walt Disney Studios presentation at Cinemacon in Las Vegas, Nevada on April 11, 2024. (Photo by Jesse Grant/Getty Images for Disney)
Adding insult to injury, neither Agatha All Along nor Echo performed well enough to justify their existence in a streaming landscape dominated by superior content, with neither show receiving a second season order as of this writing. With Netflix, Paramount Plus, and Amazon Prime churning out hits that consistently engage audiences, Marvel’s inability to hold its ground speaks volumes.
The competition isn’t just outperforming the MCU—they’re leaving it in the dust.
What do you think the Agatha All Along and Echo viewership say about Marvel’s future? Sound off in the comments and let us know!
The M-SHE-U is dead. The only times anything even turns a profit these days are when Disney doesn’t try and inject modern day politics and The Message™ into a movie. Even then those are such rare one-offs that their profits are completely eaten by everything else being released that fails miserably. But they refuse to let it go as they engage in a quixotic quest to try and revive it with more productions nobody wants or cares about.
There won’t be enough left to bury by the time they finally admit it’s over.
When the main character is not male, you’ll have left wing sexist propaganda.
When the main character is not white, you’ll have left wing racist propaganda.
When the main character is not straight, you’ll have left wing LGBT+ propaganda.
I miss the days when these rules weren’t set in stone, but here we are.
I wouldn’t even spill a drop of 40 to celebrate their demise.
The problem with streaming is, at a certain point, adding more shows does not increase profits. It’s like a disincentive to invest much in new shows. This wouldn’t be a problem if the shows that do get produced were not woke. Now that woke is a joke, more of us are openinly mocking wokery, without getting our social media accounts suspended.
I’ve been out of marvel for a spell but echo (echo, echo, echo) was about a DEAF, SEMINOLE, AMPUTEE? (What was amputated, what made her/it so special? The fact that ma cell thinks it can gain the score like me back after this game badge is maddening. bob iger and kat kennedy are still employed.
[…] Loki, despite remaining excellent in terms of quality, had a steep decline in viewership from season one to season two, dropping 39% in viewership minutes. Viewership figures are difficult to pin down, but it appears there has been a significant drop, with Hawkeye, WandaVision, and Loki all sitting between 4 and 5 billion minutes of total view time, with the majority coming from the original run times. Agatha All Along has barely cracked 2 billion in total viewing minutes, and Echo didn’t get close. […]