In what many are calling a last-ditch effort to revive flagging viewership, MSNBC is shedding its established name and Peacock logo in a bold rebranding to MS NOW—short for My Source News Opinion World. The changes come courtesy of Comcast’s spin-off of several cable channels into the new publicly traded entity, Versant, led by Mark Lazarus. But instead of injecting fresh vitality, the rebrand has coincided with another tumble in MSNBC ratings, reinforcing the narrative of a network struggling to stay relevant.












