If losing the confidence of the public has any sort of financial impact, The Walt Disney Company is not headed for a fiscally wise outcome.
Maybe The Walt Disney Company should have seen this poll prior to sending out new “reimagine tomorrow” tweets and setting a plan to paint Star Wars fans as bigoted. This is a continuing trend for the company that was once one of the most trusted family-friendly corporations on the planet. Now, however, the company has dropped 28 places in the Top 100 Major Global Corporations. That is according to the Axios Harris Poll 100 taken annually.
This article was made possibly by a prior article from Disney Food Blog — we highly recommend reading it here!
The Walt Disney Company was previously only beat by five total corporations for the most positively perceived company out there in many of their categories. Out of 100 of the biggest global corporations, they were #37 overall last year and in the top ten three years ago. Now, one year later, they’re #65 (out of 100) and dropping. Worse for Disney, the metrics which are causing them to drop are also some of the most important for their goal as a familiy-friendly source of entertainment. Trust, ethics, citizenship and culture are the statistics which polled citizens selected as the least positive qualities of The Walt Disney Company. If you want to know how bad this is getting, Disney is currently just above Electronic Arts. Being in the bottom half of global corporations isn’t somewhere you want to be if you’re a company with a cartoon mouse as a mascot trying to get people to subscribe to your streaming platform. Disney is getting beaten by Pfizer, even after all the medical debates.
The situation gets even worse when you see that in 2019, The Walt Disney Company used the same poll to release a public statement, still available on their website, noting their company was the fifth highest rated company globally. To go from that level of respect to where they are now is incredible… but not in a good way. That’s a drop from #5 in 2019 to #37 in 2021 to #65 in 2022.
The Walt Disney Company ranks high on The Axios Harris Poll 100 for 2019, holding the No. 5 spot for the second consecutive year. The annual study uses proprietary research from The Harris Poll Reputation Quotient to measure the reputations of the 100 most visible companies in the U.S. and determine how people perceive these prominent businesses right now.
It may not be likely Disney will release a similar statement now that they are in the bottom-half of the companies surveyed. We would cover other companies if anything like this were happening to them, but day after day this seems to be a Disney-specific issue. Poll after poll confirms the same thing for Disney: the public is turning away from them in sentiment. Whether that will transition to something more economically visible may soon be discovered.
See the entire list of corporations and statistics for 2022
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