An Ironheart trailer releases and the dislikes come pouring in. The cycle continues for Disney and Marvel with the release of its recent Ironheart trailer on YouTube.
Marvel Studios might be hoping fans are ready to embrace Ironheart, but judging by the brutal response to its trailers, audiences are already voting with their thumbs—and it’s not looking good.
Both official trailers for the upcoming Disney+ series starring Dominique Thorne have been ratioed into oblivion, mirroring the exact same pattern that preceded Disney’s Snow White disaster. If history is any indication, Marvel could be headed straight for another embarrassing flop.
First Trailer Passes Milestone
Released just one month ago, the first full Ironheart trailer drew instant skepticism. And the numbers show it. As of June 12, the original Ironheart trailer has over 500,000 dislikes to 216,000 likes on YouTube.
The dislike ratio for the official Ironheart trailer as of June 12, 2025 – YouTube, Marvel Entertainment
That’s not just negative—it’s overwhelmingly hostile.
While the trailer was met with an initial dislike surge, the like-to-dislike ratio has only widened as more viewers discovered it. Instead of slowly recovering over time, the reception has soured further—a clear indication that word-of-mouth isn’t helping.
Latest Trailer Seals the Verdict
Just two days ago, Marvel dropped a new trailer, possibly hoping to change the narrative. Instead, they reinforced it.
The second trailer currently sits at 44,000 dislikes compared to 40,000 likes, once again flipping the sentiment ratio and confirming that fan rejection wasn’t a fluke—it’s a trend.
The dislike ratio for the second Ironheart trailer as of June 12, 2025 – YouTube, Marvel Entertainment
In both cases, the videos are being flooded with critical comments, many of which question the character’s role in the MCU, the forced connections to Iron Man, and the broader direction of Marvel’s current content slate.
Disney Déjà Vu… With a Rotten Apple
Does all this sound familiar?
It should.
The dislike ratio for the Snow White trailer as of 02/03/25
Snow White, Disney’s live-action remake starring Rachel Zegler, followed an eerily similar pattern. Each new trailer and promo was hit with hundreds of thousands to literal millions of dislikes and mountains of negative comments. Disney ignored the warning signs and paid the price.
Rachel Zegler as Snow White in Snow White (2025), Walt Disney Studios
That film went on to become one of the most talked-about box office failures in Disney’s modern history, plagued by controversy, a bloated budget, and a marketing strategy that underestimated just how much audiences care about legacy and authenticity.
Now, Ironheart seems poised to follow in its footsteps.
Why This Should Worry Marvel
YouTube engagement isn’t just cosmetic. While likes and dislikes aren’t the full picture, they offer a blunt-force measurement of public sentiment—and in Marvel’s case, that sentiment has been trending negative for quite a while.
Riri Williams in Ironheart – YouTube, Marvel Entertainment
What makes Ironheart’s case particularly glaring is that it’s supposed to close out Phase Five. That should be a major moment. A hype event. A “you can’t miss this” kind of release.
Instead, the trailers are struggling to even get traction—let alone positive attention.
Fans Know When They’re Being Sold
The problem for Marvel isn’t just Riri Williams as a character. It’s the way she’s being packaged as a spiritual successor to Tony Stark, despite no real connection, no narrative overlap, and no organic build-up.
Dominique Thorne as Riri Williams in Marvel Studios‘ BLACK PANTHER: WAKANDA FOREVER. Photo by Eli Adé. © 2022 MARVEL.
A couple of off-screen “thumbs-up” from RDJ and a few callbacks to Iron Man aren’t going to paper over what audiences see as a manufactured replacement.
The trailers push legacy. The fans are pushing back.
Will Marvel Listen, or Double Down?
If the Snow White situation taught Disney anything, it’s that audiences notice when storytelling gets replaced by messaging, and when nostalgia is used as a substitute for substance.
But so far, there’s little indication that Marvel is changing course moving forward into Phase Six. If anything, they seem determined to ride the “bandwagon” all the way off a cliff.
Ironheart in the trailer for Ironheart – YouTube, Marvel Entertainment
The only question now is: how bad will the crash be?
Are you surprised by this surge of Ironheart trailer dislikes? Sound off in the comments below and let us know!
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This show is yet another example of Marvel making what THEY want, rather than what the fans want, and it’ll be yet another flop to add to their growing list.
She looks like zoe sadlana took a run through the ugly forest and hit every other tree.