Disney CFO May Have Fat-Shamed Guests, But Portions Unlikely Shrinking

November 16, 2021  ·
  Pamela Fitzgerald

There was an uproar over comments made by The Walt Disney Company Chief Financial Officer, Christine McCarthy, in regards to food portions and Disney Parks guests’ “waistlines”. In a world where someone is likely offended by anything a person or company could say, this was one of those moments where a company executive actually let slip a comment that is intrinsically abrasive. Theme parks aren’t known for healthy fare, so it didn’t come across as authentic that Mrs. McCarthy is worried about guest health instead of a cynical attempt at lowering delivered product at Disney Parks for the same (or more) cost.

“We have things on the cost of goods side. And it’s interesting. Just last week … I was talking to our parks senior team about things we could do there. And there are lots of things that are worth talking about. We can adjust suppliers. We can substitute products. We can cut portion size, which is probably good for some people’s waistlines.” — Christine McCarthy, Q4 The Walt Disney Company Earnings Call

For context, this is the same Christine McCarthy who said Disney filming the live action remake of Mulan near concentration camps, and thanking the local Chinese government that imprisons Uighur Muslims, had “generated publicity” for the film’s box office opportunity:

The move by Disney to credit Chinese agencies was immediately met with a fierce backlash. Critics demanded that Disney clarify its dealings with authorities in Xinjiang, while some social media users called for people to boycott the movie.
Asked by an analyst on Thursday whether she thought the controversy would affect the film’s performance, McCarthy demurred.
“I’m not a box office predictor [or] prognosticator,” she said. “But I will say that it has generated a lot of publicity.”
Earlier this week, McCarthy told investors at a separate conference that the studio was “very pleased” with the initial response to the film’s release over the Labor Day holiday weekend.
The problem for Disney and Disney Parks is that McCarthy said the quiet part out loud when she publicly declared that Disney Parks might cut food portion sizes. Essentially, she’s saying they will increase the charged price per gram, but hide it by reducing the grams in food items. However, because she made the statement, along with a snide remark about guests, it has put Disney World and Disneyland websites on notice to watch for those actions. When that sort of thing gets covered negatively, it’s not a good look for Disney.
Social media also has not been a source of comfort for Disney in regards to the commentary by McCarthy. Just check out this search query for the topic on Twitter:
All of this combined says to me that it is unlikely Disney will attempt to reduce portion sizes in the next few months, and more likely for the next year. They’ve simply created too much attention towards the issue at a time when Disney is already being hit for cutting corners. If you haven’t heard, Disney World isn’t even decorating their restaurants this year for the holidays in response to cost cutting measure they’ve implemented.
So will Disney go through with portion size reductions? Maybe, but surely not any time soon. One thing they should be cutting, though, are the opportunities for Christine McCarthy to put her foot in her mouth. Whether it is commentary on guests’ body types or speaking in a way that is not seriously considering the implications of concentration camps, she seems to cause major issues for The Walt Disney Company when she says what she’s really thinking.
Author: Pamela Fitzgerald
Joining That Park Place in August of 2021, Pamela Fitzgerald is a freelance writer covering entertainment and theme parks. Mrs. Fitzgerald has a special fondness for Walt Disney World, and especially focuses on theme park discounts for military, first responders, and other critical employees looking for vacation fun.