Disney Parks Investment Announcement Leads to Stock Drop

September 19, 2023  ·
  Amelia Iglesia

Disneyland Sleeping Beauty Castle; Copyright Disney Parks

Investment plans announced by TWDC may seem impressive at first, but when per year numbers are considered, they may not be keeping up with the cost of inflation. Investors seem unhappy.

 

The Walt Disney Co. has revealed plans to funnel approximately $60 billion into its theme parks and cruise lines over the next ten years, signaling a substantial investment in a key segment of its business.

In a regulatory filing made on Tuesday, Disney disclosed that this planned expenditure is nearly double the amount spent in the preceding decade. However, some observers argue that this figure may not be as impressive when viewed in the context of a decade-long commitment, raising questions about the scale of Disney’s financial commitment.

Disney Pouring $60 Billion into Theme Parks and Experiences

Disney’s Parks, Experiences, and Products segment have been a standout performer, with a 13% increase in revenue reported during its fiscal third quarter. This success has helped offset the challenges faced by Disney’s Media and Entertainment Distribution unit, which experienced a 1% revenue decline during the same period.

Despite investor concerns about the hefty investment, Disney remains optimistic about the future returns. The company cites past successes, such as the introduction of attractions like Cars Land, Star Wars Galaxy’s Edge, and Avengers Campus, as evidence of the potential for growth.

Furthermore, Disney is embarking on new projects, including Frozen-themed lands at properties in Hong Kong, Paris, and Tokyo, as well as a Zootopia-themed land in Shanghai. Recently, at the Destination D23 event, Disney made several announcements, including plans for a new Pirates of the Caribbean-themed lounge in Magic Kingdom and the reimagining of the Test Track ride at Epcot.

Since assuming the role of CEO in November, Bob Iger has been prioritizing efforts to reconnect with Disney theme park enthusiasts and rebuild trust in the brand. Significant changes have already been implemented in U.S. parks to achieve this goal.

 

While Disney has not provided specific details about how the $60 billion investment will be allocated, the company mentions “a deep well of stories” that remain untapped in their theme parks.

It’s worth noting that Disney claims it has ample room for further expansion, with over 1,000 acres of land available for potential development across its existing sites, roughly equivalent to the size of seven new Disneyland parks.

However, it’s important to consider the market reaction to this announcement. Following the disclosure, Disney’s stock price experienced a significant drop, causing concern among investors. This reaction underscores the importance of the company’s ability to demonstrate a solid return on this substantial investment in the years ahead.

 

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