Not long ago, Disney+ was a formidable force in streaming. Subscriptions were climbing rapidly, shows were taking the top spot and competing for viewers. Now, Disney+ can’t even manage to make a mark in subcategory streaming ranks. It’s not good.
Across a broad spectrum of streaming ratings for the final week of January (the most recent we have), Disney+ is faltering. Badly. Even when Disney had half the subscribers of today, they had the ability to chart on the top streaming categories. That indicated strong interest in programming and likely growth for the future. Now, the platform has cratered. While you might think this is a one-time fluke, you’d be incorrect. Disney+ ratings are falling off a cliff, even as we look at a time when Willow and Bad Batch should have been carrying the service.
All ratings courtesy: Nielsen.
Let’s take a look at Original Programming:
Position, Platform, Title, Episodes, Minutes Watched in Millions
| 1 | Netflix | Ginny & Georgia | 20 | 1,299 |
| 2 | Netflix | That ’90s Show | 10 | 963 |
| 3 | Peacock | Poker Face (2023) | 4 | 547 |
| 4 | Netflix | Wednesday (2022) | 8 | 527 |
| 5 | Netflix | Vikings: Valhalla | 16 | 453 |
| 6 | Netflix | Lockwood & Co. | 8 | 450 |
| 7 | Netflix | Women at War (2022) | 8 | 379 |
| 8 | Netflix | Bake Squad | 16 | 378 |
| 9 | Prime Video | Tom Clancy’s Jack Ryan | 24 | 318 |
| 10 | Netflix | Physical: 100 | 2 | 269 |
Not a single Disney+ show even makes the list for original programming. Not Bad Batch, not Willow, not National Treasure, not nothing.
Acquired:
| 1 | Netflix | The Walking Dead | 177 | 1,037 |
| 2 | Netflix | Cocomelon | 18 | 929 |
| 3 | HBO Max | The Last Of Us | 3 | 877 |
| 4 | Netflix | NCIS | 339 | 760 |
| 5 | HBO Max | The Big Bang Theory | 265 | 641 |
| 6 | Netflix | Grey’s Anatomy | 396 | 640 |
| 7 | HBO Max | Friends | 235 | 628 |
| 8 | Disney+ | Bluey | 114 | 628 |
| 9 | Netflix | Gilmore Girls | 153 | 625 |
| 10 | Various | Criminal Minds | 331 | 618 |
Here, only Bluey makes a dint. And Bluey is a show that Disney+ repeatedly censors for some of the most ridiculous reasons you’ve ever heard. It’s like Disney doesn’t even like the one children’s programming piece that families trust.
Movies
| 1 | Netflix | You People (2023) | 1 | 1,576 |
| 2 | Prime Video | Shotgun Wedding (2022) | 1 | 872 |
| 3 | Netflix | Narvik (2021) | 1 | 421 |
| 4 | Netflix | Trolls | 1 | 239 |
| 5 | Netflix | Glass Onion: A Knives Out Mystery | 1 | 238 |
| 6 | Disney+ | Encanto | 1 | 208 |
| 7 | Netflix | Sing 2 | 1 | 184 |
| 8 | Disney+ | Moana | 1 | 170 |
| 9 | Netflix | Jung_E | 1 | 166 |
| 10 | Prime Video | Jurassic World Dominion | 1 | 166 |
Finally, where Disney should be dominating via repeat viewership, the service simply can’t muster any better than Encanto and Moana. There is no Frozen, no Zootopia, no Lightyear, no Turning Red, no Strange World. And to say that these numbers aren’t impressive is an understatement. Encanto, Disney+’s top movie for over a year, is now pulling about one-seventh of Netflix’ top show, and barely over a quarter of Amazon Prime’s best.
They may not be saying it out loud yet, but Disney+ has more than stalled. This is indicative of a platform in serious decline.
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