This is a breaking story — keep checking back for updates.
Are investors not keen on the Disney+ ideas that came out from the company earlier today? Almost immediately after Disney announced they are planning to offer a cheaper, ad-based model for Disney+ in late 2022, Disney’s stock began to drop. As of publication, the stock is down about 3.5%. New website The Street ponders whether or not Disney is making this step to ensure they hit their subscriber goals at any cost… and perhaps that is what is spooking investors:
Media and entertainment giant Disney (DIS) – Get Walt Disney Company Report is not taking any chances when it comes to meeting its goal of reaching over 230 million total paid subscribers for its streaming service Disney+ by the end of fiscal year 2024.
We’re also curious if the new price point has leaked as our site owner has already heard that the subscription monthly fee will be set at $2.99 for the ad-enabled model. With Disney+ already at a low $7.99 per month in its current form, is that $7.99 likely to rise this year?
We’re working to verify both points. We will update as more information comes out.
