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Disney World’s Cars Land Expansion at Magic Kingdom Underwhelms at D23

Cars land at Walt Disney World

Concept art for Disney's unnamed Cars attraction at Magic Kingdom

The Walt Disney Company may be making headline-after-headline at D23 this year, but the big reveal for Magic Kingdom’s next expansion at Walt Disney World is landing with a thud.

X-Men, Coco 2, Stitch 2, Incredibles 3… the list goes on-and-on for Disney’s big convention in California this week. Announcements galore have stunned audiences and set social media ablaze. But lost in the shuffle has been the first good look at what Disney is planning for Magic Kingdom in Orlando, Florida, arguably its most important asset in the entire portfolio of Disney. Yes, Magic Kingdom, as the flagship theme park for Walt Disney World, likely drives more revenue and profit for the company than any other item the Mouse House owns. In fact, it’s not even close.

So consider us a bit surprised that Disney failed to go back to the drawing board and improve on their Cars-themed expansion between Frontierland and Liberty Square. They axed Rivers of America and Tom Sawyer Island to do this… and fans are not exactly thrilled over the final model for what’s on the way.

The amount of money spent on all the rockwork is likely staggering. Yet with all that land, only two attractions are going in and the disruption to areas around it is impressive. Haunted Mansion will look straight at a tow truck spinner ride – so will everyone in the queue. Hasta la vista, immersion.

Reactions have been strong from online commentators. Unfortunately for Disney, they have also been overwhelmingly negative. That’s been true since the announcement of this expansion and continues to this day.

Not all is terrible with the announcements coming for Disney Parks from D23. Most people seem to be excited for Encanto at Animal Kingdom. The Indiana Jones temple stuff in the same area looks pretty good. That said, there’s no denying at this point the Disney Company is in a real pickle with what they’ve planned for Magic Kingdom. If “Piston Peak” is a dud with fans, it will have been a vast amount of money (billions?) for no gain whatsoever. Like Epcot before it, in which the park is largely worse than before Disney spent billions to update it, Magic Kingdom could become a casualty of hodgepodge planning from a new crop of Imagineers lacking in imagination.

Sadly, that’s where we seem to be going with Lightning McQueen and Mater in sunny Orlando. 

Author: W. D. W. Pro
Founder, Publisher, CEO WDW Pro is an opinionated commentator on all things Disney and Entertainment. He runs one of the most-viewed pop culture news channels on YouTube with many millions of views every month. First becoming well-known on WDWMagic.com, the author was brought on to work at Pirates and Princesses. Pro has previously released exclusive details on a variety of rumors and leaks before they were made public. Some exclusives have included breaking info on new Epcot attractions, detailing the light saber experience at the Star Wars hotel, reporting a Harrison Ford injury severity before anyone else, revealing Hugh Jackman was coming to the MCU, Storm would be linked with Wakanda and more. WDW Pro has written articles viewed by millions of readers while maintaining an 87% accuracy rating for revealing "insider" information in 2020. In 2021, the author had a better than 90% accuracy on reported leaks and rumors. Pro joined That Park Place on June 22nd, 2021. The author's accolades include being featured on The Daily Wire, cited by Timcast, numerous references by YouTube personalities, as well as having material tweeted by Dr. Jordan Peterson. WDW Pro is honored, and grateful, while hoping to make the world a better place. In 2023, a third party audit found Pro's accuracy for rumors and scoops to be 92.5%. SOCIAL MEDIA: X: http://x.com/wdwpro1 YouTube: https://www.youtube.com/@WDW_Pro EMAIL: [email protected]