That’s one way to get attention when your show is in a distant third place.
You have to give it to Star Wars, Lucasfilm and Disney. They have come up with a novel concept of branding their own fans in the absolute worst terms. How that can possibly be successful may not even matter anymore. As we detailed yesterday, Obi-Wan Kenobi’s online search data shows that interest in the show has already flat-lined. That’s not an exaggeration. So whatever we’re chatting about this morning, just remember it’s in regards to a property that is far, far behind Stranger Things and Top Gun Maverick in terms of success. It may feel strange to consider Star Wars in that way, but that’s the situation they find themselves in.
So what did they do that is utterly unfair to the fans they have left?
There are more than 20 million sentient species in the Star Wars galaxy, don’t choose to be a racist.
— Star Wars (@starwars) May 31, 2022
Others may want to engage and respond to this stuff; I do not. All I have to say is, “guess who isn’t doing this?”
Stranger Things isn’t doing this.
Top Gun Maverick isn’t doing this.
Do you know who watches Stranger Things and Top Gun Maverick? The same people who watch Obi-Wan Kenobi except there are far more people watching the non-Star Wars content. And those same people who are watching all three of these things are only getting slimed by one of them.
Dear, Star Wars: If you want to go with this strategy, have at it. But I’m not getting up in arms or delivering a logical / rhetorical blow to you when you can’t even muster half of the audience of Stranger Things anymore. And that show is a masterpiece so far (I’m three episodes in now) whereas Obi-Wan Kenobi is… okay? So if you want to irritate me or cause me to have passion surrounding whatever social issue you’re bludgeoning your fans with next, you’re going to have to deliver ratings first.
For all the latest news that should be fun, keep reading That Park Place! As always, drop a comment down below!
