A new Hallmark pop-up store is coming to Disney Springs at Walt Disney World Resort in Florida this October. Hallmark announced plans for a limited-time holiday pop-up store on August 16 at D23: The Ultimate Disney Fan Event.
The Hallmark store at Disney Springs will open in early October 2026. The company has not announced an exact opening date, closing date, operating hours or specific location within Disney Springs.
The temporary store will feature merchandise connected to Hallmark’s upcoming holiday movie, Holiday Ever After: A Disney World Wish Come True. Hallmark filmed the movie at Walt Disney World Resort and includes locations such as Magic Kingdom, EPCOT, and Disney’s Polynesian Village Resort.
Image from the trailer of “Holiday Ever After” – Hallmark Channel
The movie will premiere on Hallmark Channel on Saturday, November 28, 2026, at 8 p.m. Eastern. It will also become available on Hallmark+ the following day.
What the Hallmark Disney Springs Store Will Offer
Hallmark says the temporary Disney Springs store will carry merchandise inspired by and featured in Holiday Ever After: A Disney World Wish Come True. The store will also offer Hallmark greeting cards, Keepsake Ornaments and Disney-related gifts.
Hallmark’s online collection for the movie provides additional information about some of the merchandise. The collection includes the Favorite Disney Memories Ornament and Jingle Cruise Ornament, which the company lists for October release.
Hallmark’s “Holiday Ever After” Disney Christmas Ornaments – Hallmark
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The collection also includes clothing, accessories and drinkware. Products listed by Hallmark include a white Holiday Ever After Spirit Jersey, adult pajamas, a Loungefly Minnie Mouse bag charm, a Loungefly mystery pin and Minnie Mouse ears.
Hallmark also lists Corkcicle drinkware and a Vera Bradley duffle bag among the products associated with the collection.
Hallmark Movie Filmed at Walt Disney World
The Disney Springs pop-up store ties into Hallmark’s new holiday movie, Holiday Ever After: A Disney World Wish Come True. The production stars Lacey Chabert as Lindsey and Travis Van Winkle as Philip.
According to Hallmark Channel, Lindsey travels to Walt Disney World with her extended family for Christmas. During the trip, she discovers that Philip is staying in the room next to hers.
The pair previously went on a bad first date. But a little Disney magic gives them a second chance at love.
Richard Kind, Christy Carlson Romano, Bryce Durfee, Taegen Burns and Asher Alexander also appear in the cast.
Hallmark Channel lists the movie as part of its 2026 Countdown to Christmas programming. The film will premiere at 8/7c on Hallmark Channel on November 28.
What Has Hallmark Confirmed?
Hallmark has confirmed that its pop-up store will open at Disney Springs in early October 2026. The company has also confirmed that the store will feature merchandise connected to Holiday Ever After: A Disney World Wish Come True, along with Hallmark and Disney products.
Several items appear in Hallmark’s online movie collection, including ornaments, apparel, accessories and drinkware.
The company has not yet announced the store’s exact opening date, closing date, operating hours or specific location within Disney Springs. Visitors who plan to shop at the temporary store should check for updated information before visiting.
Are you excited for the pop-up store and upcoming Hallmark movie? Sound off and let us know your thoughts.
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