Disney/Hulu has picked up All’s Fair for season 2.
‘All’s Fair’ has been renewed for a second season on Hulu. pic.twitter.com/cVnOb4aZaB
— Pop Crave (@PopCrave) November 24, 2025
From the moment the first trailer dropped, the reaction online was that it looked too bad to be real. Then the reviews started rolling out, with the consensus that the Kim Kardashian-led legal drama was as advertised. The Times gave it zero stars and said, “This may be the worst TV drama ever.”
In its zero-star review, The Guardian said, “It’s so awful, it feels almost contemptuous.”
Critics and TV journalists are eviscerating Ryan Murphy’s #AllsFair, starring Kim Kardashian, calling the Hulu legal drama “existentially terrible,” “tacky,” a “disaster zone” and “maybe the worst TV drama ever,” among other pans. https://t.co/AXhrKCfPD9 pic.twitter.com/xytcJgjVjp
— Variety (@Variety) November 4, 2025
READ: President Trump Reportedly Pushing Ellisons to Revive Rush Hour Films if Paramount Buys Warner Bros.
The show has 3% on Rotten Tomatoes’ Tomatometer. Better shows have been canceled after one season. Now, many are asking if a worse show has ever been renewed. But the justification for All’s Fair Season 2 may be found in the analytics.
All’s Fair in the Algorithm
On paper, All’s Fair might sound promising. Showrunner Ryan Murphy has won numerous Primetime Emmy Awards and co-created some of the most iconic TV series of the last 20 years. Kim Kardashian may not be an A-List actress, but she and her family have built an entertainment empire. Having her as executive producer promised attention.
Filling out the of rest cast are names like Naomi Watts, Glenn Close, Sarah Paulson, Ed O’Neill, and others. The talent involved is undeniable, and such a lineup would have been unthinkable for a streaming series not too long ago. But if the writing is bad, the critics can be merciless.
A screenshot All’s Fair – YouTube, Hulu
A review in The Hollywood Reporter said, “These characters are so thin, their storylines so flimsy and their motives so underbaked that there’s no recognizable emotion underlying any of it, and thus no feeling to be provoked by watching it.”
And yet, people did watch it. Deadline reported that in three days of streaming, All’s Fair had 3.2M views globally. That made it the biggest scripted series premiere for a Hulu Original in the last three years. It also noted that “Hulu’s own All’s Fair social assets have generated over 7 billion impressions on social media with 190M video views, per internal data.”
Kardashian’s social media clout on her personal accounts is even more impressive. Two days after the All’s Fair debut, she took to Instagram to ask her 354 million followers, “Have you tuned in to the most critically acclaimed show of the year!?!?!?”
View this post on Instagram
READ: Did Deadpool & Wolverine Actually Lose Money? Staggering Cost of Marvel Film Revealed
Critically acclaimed, it is not. But according to Luminate, All’s Fair’s first three episodes claimed 2.61M hours viewed in the U.S. during the week of October 31st through November 6th. It came in 15th on the company’s weekly TV rankings, at a time when audiences could have been watching new episodes of Tulsa King and The Witcher.
Looking at the data, perhaps it’s no surprise that All’s Fair is getting a season 2. All the elements that got it greenlit — award-winning showrunner, strong social media presence, and an impressive cast — are still there. Plus, the viewership was high. And yet, whether or not anyone actually liked the show remains in dispute.
Who’s Laughing?
Slate notes that all the characters on All’s Fair seem to have been named by an AI prompt for “girlboss characters.” Later, the author says, “Despite never actually seeing any of these women in the courtroom, we are repeatedly told they are among the greatest lawyers of their age.” When the mainstream press starts sounding like the “toxic” critics of She-Hulk, it may be time to take pause.
A screenshot from the trailer for All’s Fair – YouTube, Hulu
Going back to the review in The Times, Ben Dowell wrote, “It thinks it’s a feminist fable about spirited lawyers getting their own back on cruel rich men but is in fact a tacky and revolting monument to the same greed, vanity and avarice it supposedly targets.”
One wonders if viewers aren’t laughing with All’s Fair so much as at its oblivious self-righteousness. But at the end of the day, social media analytics and streaming numbers are all that matter. All’s Fair Season 2 will undoubtedly be more of the same.
Are you surprised that All’s Fair is getting a season 2? Did you watch it? Let us know in the comments!
UP NEXT: Universal Says It Feels a “Responsibility” to Make a Wicked Sequel
Of course they did, got to keep the queen of miscegenation on as many screens as possible.
I guess this shouldn’t come as a shock. After all, Daredevil: Born Again is getting a second season despite the low viewership of the first season.