Just days after Ubisoft drew attention for publicly recognizing June Men’s Mental Health Awareness Month via a post from the Rainbow Six Siege X account, a new leak suggests that the company may be continuing its usual PRIDE Month initiatives behind the scenes.
On June 4th, gaming YouTuber Endymion, a content creator who has previously shared information from Ubisoft insiders, posted the following:
Just got sent this from an Ubisoft insider. They’re still pushing Pride month stuff internally & allegedly Ubisoft still hasn’t shown any internal help or posts about Men’s Mental Health Awareness month.
If true this sucks. But do with this what you will. So was that Rainbow… pic.twitter.com/gn7J85LUqF
— Endymion (@EndymionYT) June 4, 2025
“Just got sent this from an Ubisoft insider,” he said. “They’re still pushing Pride month stuff internally & allegedly Ubisoft still hasn’t shown any internal help or posts about Men’s Mental Health Awareness month. If true, this sucks. But do with this what you will. So was that Rainbow Six Siege post the extent of their support?”
Attached to the post was a screenshot of what appears to be an internal Ubisoft communication referencing PRIDE Month, though the document’s authenticity has not been independently verified.
Key art for XDefiant (2024), Ubisoft
The document celebrates “the achievements” of the PRIDE community and confirms that UbiProud, Ubisoft’s employee resource group, is still going strong and placing a “specific focus” on individuals who identify with a gender that differs from their birth for 2025. It urges employees to respect and share pronouns, join UbiProud, and read materials such as guides on how to be an “Ally.”
The internal messaging also states that “allyship isn’t a passive label—it’s an active commitment,” and suggests adding pronouns to Microsoft Teams profiles and visiting Ubisoft’s AllyEffect site to affirm support. Notably, the document does not reference Men’s Mental Health Awareness Month, which Ubisoft had previously highlighted in its public Rainbow Six Siege social post.
A screenshot from Assassin’s Creed Syndicate (2015), Ubisoft
READ: Hollywood Trades Claim Josh D’Amaro Now Leading the Race to Replace Bob Iger as Disney CEO
The internal messaging stands in contrast to Ubisoft’s public-facing accounts, which have not posted any traditional PRIDE content so far this June. As of June 4th, Ubisoft’s main corporate accounts have not changed their profile pictures or banners, and no official company-wide PRIDE statements have been released.
This follows a June 1st post from Rainbow Six Siege that highlighted issues surrounding men’s mental health.
It’s okay to take off the mask.
Strength and vulnerability are not mutually exclusive.
June is Men’s Mental Health Awareness Month. We’d like to encourage you to reach out to your friends; ask them how they’re doing. Pick up a game together. Look out for one another.
You… pic.twitter.com/2l1c9filuC
— Rainbow Six Siege (@Rainbow6Game) June 1, 2025
“It’s okay to take off the mask,” the post read. “Strength and vulnerability are not mutually exclusive. June is Men’s Mental Health Awareness Month. We’d like to encourage you to reach out to your friends; ask them how they’re doing. Pick up a game together. Look out for one another. You matter.”
However, fans have since pointed out that the Rainbow Six account has responded to PRIDE-related replies on X, even though the original post did not reference PRIDE Month, its associated community, or rainbow branding. One reply from the account includes a rainbow emoji in response to a comment about inclusivity.
A screenshot from Assassin’s Creed Shadows (2024), Ubisoft
As of this writing, Ubisoft has not issued a public statement addressing the leaked materials, nor has it clarified its internal and external communications strategy for June.
The situation has reignited questions about how gaming companies are approaching the month of June in 2025, with some taking more subdued public stances after years of high-profile PRIDE campaigns. Others, like Halo, have launched in-game cosmetics while r/Halo community moderators courted controversy through perceived suppression of Men’s Mental Health discussions on the platform.
Yves Guillemot via Ubisoft North America YouTube
The timing of the leak also coincides with Ubisoft’s ongoing restructuring efforts, including a proposed joint venture with Tencent to form a new entity that would manage several of its key franchises. Some commentators have speculated that the corporate restructuring may influence Ubisoft’s future branding and public messaging, but no official connection has been established.
This story is developing.
Do you think Ubisoft is simply hiding its support of PRIDE in 2025? Sound off in the comments and let us know!
