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Ex X-Men 97 Showrunner Beau DeMayo Claims Marvel Stopped Him From Involving Deadpool Creator Rob Liefeld in His Series

February 7, 2025  ·
  Marvin Montanaro
Professor X Magneto

(L-R): Professor X (voiced by Ross Marquand) and Magneto (voiced by Matthew Waterson) in Marvel Animation's X-MEN '97. Photo courtesy of Marvel Animation. © 2024 MARVEL.

The controversy over Marvel’s treatment of comic book creators just took another turn, with X-Men ‘97 showrunner Beau DeMayo revealing that Marvel actively prevented him from involving Deadpool and Cable creator Rob Liefeld in the hit animated series.

Liefeld, who recently cut ties with Marvel after a series of perceived snubs, took to X to share an article about his departure from The Hollywood Reporter. Frustrated by Marvel’s cold shoulder at the Deadpool & Wolverine premiere, he wrote:

“Not so much as a single handshake. Classless.”

 

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DeMayo, who was unceremoniously fired from X-Men ‘97 just before its premiere, replied with an eye-opening revelation.

“I’m sorry man,” he wrote. “You deserve better. And I’m sorry my efforts to involve you in #xmen97 fell on deaf ears. But everyone on our crew knew we were standing on the shoulders of giants like you.”

DeMayo’s comment suggests that Marvel’s dismissive treatment of Liefeld wasn’t just limited to Deadpool & Wolverine, but was part of a broader pattern—one that extended even to a project that prominently featured one of his most famous characters.

Marvel’s Silent Treatment of Liefeld

Liefeld’s frustrations with Marvel came to a head at the Deadpool & Wolverine premiere, where he says he was completely ignored by executives, including Marvel Studios boss Kevin Feige. Despite having created the character that made the franchise possible, he was not invited to the afterparty—a sharp contrast to how he was treated when 20th Century Fox was in charge of Deadpool films.

Deadpool

Ryan Reynolds as Deadpool in Deadpool & Wolverine (2024), Marvel Studios

“It was meant to embarrass, diminish, defeat me,” Liefeld said on his Robservations podcast, making it clear he felt Marvel was deliberately pushing him out.

Liefeld’s frustration has been brewing for some time. Before the premiere, he had sent Marvel an email requesting a more significant credit in Deadpool & Wolverine, arguing that comic creators deserved better recognition. He received no response, and later learned his request had been poorly received within the company.

His decision to officially sever ties with Marvel came soon after.

Beau DeMayo’s Own Clash with Marvel

DeMayo’s statement carries extra weight given his own rocky history with Marvel. He was abruptly fired from X-Men ‘97 in March—just weeks before the highly anticipated show was set to premiere. His dismissal, which was reportedly handled in a way that even shocked some inside Marvel, left fans wondering what had happened behind the scenes.

While Marvel never officially explained why DeMayo was fired, reports surfaced online alleging that he was involved in sending inappropriate photos of himself to male staff members. DeMayo has denied the allegations, calling them part of a “smear campaign” orchestrated by Marvel and Disney. He has since accused the companies of fostering a toxic work environment and engaging in discriminatory practices against him as a gay Black man.

Beau DeMayo

Beau DeMayo via Cool YouTube Guy YouTube

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DeMayo is now suing Marvel, attempting to overturn his non-disclosure agreement (NDA), arguing that it violates California’s civil rights protections. His lawsuit, if successful, could expose more details about Marvel’s internal culture and decision-making processes.

Despite his firing, X-Men ‘97 debuted to widespread acclaim, and many fans still credit DeMayo for making it a success. His removal remains one of the more mysterious and controversial shake-ups at Marvel in recent years.

Marvel’s Troubled Relationship With Creators

Liefeld’s experience is just the latest in a string of controversies involving Marvel’s treatment of creators behind its most famous characters. While Kevin Feige occasionally name-checks comic legends at events like San Diego Comic-Con, the company has been repeatedly criticized for failing to give proper credit and compensation to the writers and artists who built its biggest properties.

X-Men 97 Wolverine

Wolverine (voiced by Cal Dodd) in Marvel Animation’s X-MEN ’97. Photo courtesy of Marvel Animation. © 2024 MARVEL.

DeMayo’s revelation only strengthens Liefeld’s argument—Marvel is more than happy to profit from its creators’ work but sees little reason to involve them once their characters hit the big screen.

With both Liefeld and DeMayo speaking out, Marvel’s handling of its talent is once again under the microscope. And from the outside looking in, it’s clear that something isn’t right.

Do you think X-Men 97 would have been better with Liefeld’s involvement? Sound off in the comments and let us know! 

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Author: Marvin Montanaro
Marvin Montanaro is the Editor-in-Chief of That Park Place and a seasoned entertainment journalist with nearly two decades of experience across multiple digital media outlets and print publications. He joined That Park Place in 2024, bringing with him a passion for theme parks, pop culture, and film commentary. Based in Orlando, Florida, Marvin regularly visits Walt Disney World and Universal Orlando, offering firsthand reporting and analysis from the parks. He’s also the creative force behind the Tooney Town YouTube channels, where he appears as his satirical alter ego, Marvin the Movie Monster. Montanaro’s insights are rooted in years of real-world reporting and editorial leadership. He can be reached via email at mmontanaro@thatparkplace.com SOCIAL MEDIA: X: http://x.com/marvinmontanaro Instagram: https://www.instagram.com/marvinmontanaro Facebook: https://facebook.com/marvinmontanaro Email: mmontanaro@thatparkplace.com
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Mr0303

He’s just using the controversy to make himself relevant again. Typical of an egomaniacal SJW.

Last edited 1 year ago by Mr0303
Bunny With A Keyboard

“Surely if I destroy everything else, it’ll make my stuff look good.” I’ve seen the woke do this before. Everywhere.

TheBrewingSailor

“Before the premiere, he had sent Marvel an email requesting a more significant credit in Deadpool & Wolverine, arguing that comic creators deserved better recognition. He received no response, and later learned his request had been poorly received within the company.”

I would not be shocked if this were true. Especially, when you consider the lengths to which Disney went in order to avoid paying royalties to Star Wars EU writers, like Alan Dean Foster (who’s wife was battling cancer at the time.)

The prevailing attitude at Disney seems to be, “We don’t care what you created, we own it now. So you can bugger off.” Which as the owner of the property they do have the right to do it. However, just because you can doesn’t mean you should. It’s a shortsighted attitude which generates a ton of bad PR and ends up costing you in the long run.

P.S. Alan Dean Foster eventually got paid when the bad PR got too much for Disney and they settled with him and other writers, after #DisneyMustPay went viral on social media.

Bunny With A Keyboard

What I’m hearing is that everyone involved in this production has been awful. Should I be surprised?

CleatusDefeatus

Not in the slightest.

CleatusDefeatus

None of these three principles are compelling. I would actively root against the director guy, Leifield, and marvel.