Retcon Games founder Jes Negrón decided to malign gamers, describing them as racists after Sweet Baby Inc. was exposed demonizing straight, white, male gamers.
Jes Negrón via Wallingford Public Library YouTube
Sweet Baby Inc. employees Maya Kramer and Chris Kindred attempted to cancel gamer KabrutusRambo for creating a Steam Curator list of all the games that Sweet Baby Inc. has worked on and not recommending them.
Kindred launched the attack on KabrutusRambo on X writing, “The Steam curator harassment group Sweet Baby Inc detected is lead by this person, kabrutusrambo. Here’s them trying to be slick so they don’t get reported. Even with the discriminatory language filed off, the group itself still fails the code of conduct.”
Chris Kindred on X
Kindred then called for the Curator list to be reported, “anyway report the f*** out of this group.”
Chris Kindred on X
Next, the Sweet Baby Inc. employee called on her followers to report KabrutusRambo, “And report the creator since he loves his account so much.”
Chris Kindred on X
Maya Kramer, who operates under the X account Legobutts also called for the cancellation of the Steam Curator list and KabrutusRambo.
Kramer labeled him and others following the Steam Curator list as racists and called on “those with authority” to step in, ““sorry no one thing has changed: the number of people who understand that spreading misinformation just lets them be racist in public with no consequence has increased dramatically. that has changed. probably requires some fighting from those with authority! probably. :(”
Legobutts on X
In a follow-up, Kramer made it clear she was talking about the Steam Curator list, “for example, Steam doesn’t have guidelines for curators (as far as i can tell) that would prevent someone from starting a curation group that focuses on, say, SweetBabyInc and…warns people to not buy games they’re associated with? which could just list any game at all??”
Legobutts on X
Following this, Legobutts’ disdain for white people was widely publicized.
Back in January 2014, Kramer wrote, “had a nightmare that i was a white male gamer.”
Legobutts on X
Less than two weeks later she wrote, ““Looking around the mixer last night put into perspective just how white and male our dev scene really is. it’s really white and male.”
Legobutts on X
In June 2014, Kramer posted, “pay me to shoot down your white male lead game ideas.”
Legobutts on X
Her views do not appear to have changed as she wrote last month, “i usually get grossed out when straight white rich people kiss but even i think those two are pretty cute.”
Legobutts on X
READ: Sweet Baby Inc. CEO And Co-Founder Kim Belair Compares White Male Gamers To Picky Babies
Not only did Kramer express disdain for white males, but Sweet Baby Inc. CEO Kim Belair compared them to picky babies in a 2019 presentation at the Game Developers Conference.
Belair said, “I think in our industry and in so many creative industries — if you want to look at film, and, television and any art form — we start treating our core demographics as a fixed and static value something that does not want to change and something that is locked in place.”
“So despite the changing face of audiences, despite the changing face of conferences like this one, we still look at our core demographics and say, ‘Okay, they’re white, cis, hetero males.’ And we cater almost exclusively to them. And the problem is that we don’t just cater to them like, ‘You know, here’s something that we think you’ll enjoy.’ We cater to them like a picky baby.”
She elaborated, “We feed them the same thing that we know that they love and we keep on feeding it. We’re like, ‘Here you go. We know you love it. Eat this. Eat this. Eat this.’ So then when they get anything else they react as a picky baby would, which would be like, ‘Oh! No thank you. I do not want this.’ And we’ve actually done this so long that what we’re doing is creating an entire nation of picky babies and they make us scared to deviate from what we actually want to do. Just in case these picky babies don’t want to play our games.”
She would return to this vile metaphor later in the presentation, “I do like to image that when we look at white guys and there’s several of you here. I think when we look at you we say, ‘Okay, you can’t possibly enjoy this.’ But I think they want also and maybe you want also to experience new and different stories. I think we need to step out of this rule that like white men can enjoy fantasy worlds, aliens, sci-fi, monsters, anything so long as its through a lens that looks exactly like them.”
“Because if that’s the kind of person that we’re always going to cater to, you’re never going to innovate, you’re never going to change things, you’re going to keep feeding the picky baby,” she continued. “And we cannot continue to try to create art under a system that is going to bar innovation for fear of a picky baby throwing a tantrum.”
Kim Belair via GDC YouTube
Still later in the presentation she claimed that these straight, white, male gamers were standing in the way of progress and innovation, “I don’t think it’s pie in the sky thinking to go like, ‘Hey, maybe we can invite white dudes to play as other people and experience different things through someone else’s eyes.’ And if they don’t like it, we have to start thinking, ‘We’re not losing. They’re losing, and we’re losing because we’re going to let them stand in the way of our progress and our innovation.’”
Kim Belair via GDC YouTube
Despite all of this, Jes Negrón, the Founder and Creative Director of Retcon Games , decided to not only accuse gamers of being racist, but claimed that a “diversity cabal would be a good thing.”
She posted on X, “But maybe a diversity cabal would be a good thing actually.”
Jes Negrón on X
She would follow that up quoting a strawman, “‘Don’t alienate your customers.'” She then replied to her own creation writing, “Baby, racists will not EVER be my target market.”
Jes Negrón on X
She doubled down by addressing another strawman, “Not the clueless racists telling me they’ll only be supportive if games are separate but equal”
Jes Negrón on X
What do you make of Negrón’s comments?
Jes Negrón is pure evil
If that’s how they feel, what’s wrong if white males avoid their games. Only when their businesses are affected will they hide their racism.