Tatiana Maslany, the actress who starred as Marvel’s She-Hulk, is now openly calling on fans to cancel their Disney+, Hulu, and ESPN subscriptions over the removal of Jimmy Kimmel from the ABC airwaves. The stunning move comes less than two years after she headlined one of the company’s Disney+ Marvel releases.
On her Instagram story, Maslany posted a behind-the-scenes photo from her time filming She-Hulk: Attorney at Law. The image shows her in a motion-capture rig, used to digitally create her Hulk persona.
She-Hulk star Tatiana Maslany urges supporters to cancel Disney streaming services – Instagram, @tatianamaslany
Over the photo she wrote: “Cancel your @disneyplus @hulu @espn subscriptions!”
The blunt message, paired with the very imagery of her work on the failed Marvel streaming show, is difficult to misinterpret. Maslany isn’t just distancing herself from Disney—she is actively telling fans to pull their money out of the company’s streaming bundle seemingly over ABC’s actions regarding Kimmel.
The She-Hulk Legacy
She-Hulk: Attorney at Law debuted on Disney+ in August 2022 and quickly became one of the most divisive projects in Marvel history. Access media critics lauded it for its meta-comedy and self-aware tone, but audiences largely tuned out. The show was widely mocked for its visual effects, lackluster storytelling, and overt political messaging.
(L-R): Tatiana Maslany as She-Hulk/Jennifer “Jen” Walters and Drew Matthews as Dennis Bukowski in Marvel Studios‘ She-Hulk: Attorney at Law, exclusively on Disney+. Photo courtesy of Marvel Studios. © 2022 MARVEL.
Ratings collapsed after its debut, and the show never developed the fanbase that Marvel hoped for. Even within the broader MCU, She-Hulk is often used as a symbol of the franchise’s post-Endgame struggles.
Now, the very star of the show is telling subscribers to walk away from Disney’s streaming empire. For Disney executives, the optics couldn’t be worse.
Timing and Context
Maslany’s call comes at a time when Disney is already fighting fires across multiple fronts. Subscriber growth for Disney+ has slowed significantly, with price hikes and bundling being used to prop up revenue. Hulu continues to be integrated more tightly into Disney+, and ESPN has been the subject of constant speculation about whether Disney will spin it off.
(L-R): Ginger Gonzaga as Nikki Ramos and Tatiana Maslany as Jennifer “Jen” Walters/She-Hulk in Marvel Studios’ She-Hulk: Attorney at Law, exclusively on Disney+. Photo courtesy of Marvel Studios. © 2022 MARVEL.
Meanwhile, controversy is swirling around Disney’s ABC division after late-night host Jimmy Kimmel was pulled off the air for inflammatory remarks and misinformation about the killer of Charlie Kirk.
Maslany inserting herself into the broader wave of Disney criticism only compounds the perception of a company under siege.
The Kimmel Fallout
Maslany’s Instagram call to cancel Disney subscriptions appears to be a reaction to ABC pulling Jimmy Kimmel off the air. Earlier this week, Disney executives pulled Jimmy Kimmel Live! off the air following the host’s inflammatory remarks about Charlie Kirk’s assassination. Kimmel’s comments suggested the killer was aligned with Trump supporters, despite authorities finding evidence to the contrary.
Tatiana Maslany as Jennifer “Jen” Walters/She-Hulk in Marvel Studios’ She-Hulk: Attorney at Law, exclusively on Disney+. Photo courtesy of Marvel Studios. © 2022 MARVEL.
The suspension has already turned into a media storm, with Kimmel reportedly refusing to apologize and Disney scrambling to contain the fallout. Insiders described him as “absolutely livid” at being yanked from the airwaves, while producers compared the atmosphere at the studio to “wandering around like aimless cows.”
What This Means for the MCU
Perhaps the biggest question now is how this move impacts Maslany’s rumored return to the Marvel Cinematic Universe. Reports have circulated for months that she could reprise her role in Avengers: Doomsday, the next massive crossover event.
Tatiana Maslany as Jennifer “Jen” Walters/She-Hulk in Marvel Studios’ She-Hulk: Attorney at Law, exclusively on Disney+. Photo courtesy of Marvel Studios. © 2022 MARVEL.
That possibility now looks less certain. Studios rarely tolerate stars publicly urging fans to cancel the very platform where their projects are hosted. For Marvel, which has been struggling to reignite fan excitement, a public rift with Maslany would be just one more headache.
Final Thoughts
Tatiana Maslany’s message in the wake of the Jimmy Kimmel removal is simple but explosive: she wants fans to cancel Disney’s core streaming products in response to the company’s actions against the late night host. For Disney, this is a nightmare scenario—one of their own Marvel leads actively encouraging audiences to turn away. For fans, it raises serious questions about whether she’ll have any role in Marvel’s future at all.
(L-R): Charlie Cox as Daredevil/Matt Murdock and Tatiana Maslany as She-Hulk/Jennifer “Jen” Walters in Marvel Studios’ She-Hulk: Attorney At Law, exclusively on Disney+. Photo by Chuck Zlotnick. © 2022 MARVEL.
If Maslany is indeed cut from Avengers: Doomsday, this Instagram story may be remembered as the moment the door officially closed on She-Hulk’s place in the MCU.
How do you feel about the She-Hulk “star” telling people to cancel Disney+? Sound off in the comments and let us know!
