Perhaps not all anniversaries call for celebration.
Sony, through the official social media accounts for Ghostbusters, recently reminded fans that the all-female reboot was released ten years ago. Directed by Paul Feig, the film quickly became one of the most divisive releases in recent memory. Judging by the response to Sony’s anniversary post, many on the internet have neither forgiven nor forgotten.
Slimer in Ghostbusters: Answer the Call – Sony Pictures Entertainment, YouTube
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With a reported production budget of $144 million before marketing and distribution costs, 2016’s Ghostbusters—later retitled Ghostbusters: Answer the Call—ended its theatrical run with roughly $229 million worldwide, well short of its reported break-even point. Any talk of a sequel was shelved, and until its tenth anniversary, Sony appeared content to let the film quietly fade into the background.
Sony Marks the Film’s Tenth Anniversary
On July 15, the official Ghostbusters accounts on X and Instagram posted a commemorative video.
“Our sensors are picking up a 10-year anniversary!” the caption read. “Rewatch Ghostbusters: Answer the Call today!” The post also included a link to the Sony Pictures Entertainment website directing interested viewers to digital retailers.
Our sensors are picking up a 10-year anniversary! 🚨 Rewatch Ghostbusters: Answer the Call today! 🚫👻 https://t.co/Ua1AoJwEBn pic.twitter.com/8a04u0mVAq
— Ghostbusters (@Ghostbusters) July 15, 2026
Some users responded by calling it their favorite entry in the Ghostbusters franchise. The overwhelming majority, however, suggested they had no interest in celebrating.
“This movie needs to be wiped from our memories,” one Instagram user wrote.
Another added, “It’s not too late to delete this post.”
Fans Roast Sony’s Anniversary Post
The reaction on X was even more blunt.
Who on your marketing team thought this was a good idea to post https://t.co/RRkfcSMbFK
— American7-4-76 (@74EagleScout76) July 16, 2026
“Who on your marketing team thought this was a good idea to post?” one user wrote.
Yeah…no thank you. https://t.co/sHmTGkdz1D
— Geeky REAL GINGER Sparkles (@desert_starr_57) July 16, 2026
Another simply replied, “Yeah… no thank you.”
Read the room, folks. People had just about forgotten about this train wreck. Why are you digging it up again?
— BostonWriter (@bostonwriter) July 15, 2026
Boston Writer posted, “Read the room, folks. People had just about forgotten about this train wreck. Why are you digging it up again?”
I would rather lick the inside of a city bus than watch this trash again.
— MasteroftheTDS (@MasteroftheTDS) July 15, 2026
Meanwhile, MasteroftheTDS added, “I would rather lick the inside of a city bus than watch this trash again.”
A Controversial Reboot From the Beginning
Ghostbusters was intended to launch an all-female branch of the popular 1980s franchise. It starred Melissa McCarthy, Kristen Wiig, Leslie Jones, and Kate McKinnon, alongside Chris Hemsworth, whose comedic performance surprised many audiences.
Even before the film’s release, it had already become the subject of intense online backlash. At the time, Sony Pictures chairman Tom Rothman dismissed the criticism.
Leslie Jones in Ghostbusters: Answer the Call – Sony Pictures Entertainment, YouTube
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“Everybody says we’re making the female Ghostbusters, but I say, ‘No, we’re making the funny Ghostbusters. Yes, it happens to be four women,'” he said. Addressing critics directly, he added, “You know, f— ’em.”
In the aftermath of the film’s disappointing box office performance, Leslie Jones publicly criticized audiences, President Trump, and even Sony. She said she received hateful messages on social media. When Sony later announced it was taking the Ghostbusters franchise in a new direction tied to the original films, Jones called the decision “insulting” and “something that Trump would do.”
10 Years Later, Little Has Changed
Many social commentators point to 2016’s Ghostbusters as the moment Hollywood went “fully woke.” Whether that claim is fair remains a matter of debate, but the film’s legacy is undeniably one of polarization and financial disappointment.
The cast of Ghostbusters: Answer the Call – Sony Pictures Entertainment, YouTube
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A decade after the all-female Ghostbusters reboot premiered, its anniversary has served as a reminder that it remains one of the franchise’s most divisive chapters. Based on the reaction to Sony’s own celebration, many fans seem perfectly content to leave it as a ghost of the past.
What was your reaction to Ghostbusters’ 10-year anniversary? Sound off and let us know!
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