Last week when the new Star Wars show Skeleton Crew failed to chart on Luminate’s Top Ten Streaming Originals viewership report, some chalked it up as a fluke.
“After all, it was only available for three days in the tracked week” was the most common Disney Star Wars defender excuse. But this week leaves no question in anyone’s mind (save for the shilliest of Kathleen Kennedy shills who somehow manage to spin anything as a positive).
Skeleton Crew is thus far a flop that has failed to chart in Luminate’s Top Ten Streaming Originals for the second week in a row, this time with three episodes out.
The Luminate Top 10 Streaming Originals Chart for December 6-12, 2024 – Variety
READ: Star Wars ‘Skeleton Crew’ Viewership FLOPS, Unable to Break into Top 10 Streaming Hits
Once again, Paramount Plus and Netflix have dominated the top ten, with Peacock filling in the last spot with The Day of The Jackal.
Topping the charts is the Taylor Sheridan show Landman with 1.8 billion minutes watched. Once more, two seasons of Lioness (also a Taylor Sheridan show) took up two spots on the list.
The ship goes to lightspeed on Star Wars Skeleton Crew – YouTube, Star Wars
The Day of the Jackal tells an interesting story that paints a much more dire picture for Disney and Lucasfilm. The show sat at the bottom of the list with 288.9 million minutes watched. It also filled in this position the previous week at 332.3 million minutes watched. That’s a 13% decrease from last week.
But Skeleton Crew still hasn’t managed to break into the top ten.
LONDON, ENGLAND – APRIL 07: Kathleen Kennedy attends the studio panel at Star Wars Celebration 2023 attends the studio panel at Star Wars Celebration 2023 in London at ExCel on April 07, 2023 in London, England. (Photo by Jeff Spicer/Jeff Spicer/Getty Images for Disney)
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With around 121 minutes of runtime over three episodes, the Star Wars show would need just north of 2.38 million households watching to meet or beat that number and crack into the top ten. Just 2.4 million households discovering the show late and watching all three episodes would have put it ahead.
And yet, it didn’t.
The show received high praise from many critical voices for its new and interesting story. However, it might be too little too late for Disney Star Wars. After failures like Obi Wan Kenobi, Ahsoka, and The Acolyte, Lucasfilm head Kathleen Kennedy and her special brand of Star Wars may have run out of good will with no benefit of the doubt left for audiences to give.
Neel on Star Wars Skeleton Crew – YouTube, Star Wars
READ: Star Wars Series ‘Skeleton Crew’ Will Feature ‘Two Moms’ as Parents in Third Episode
It’s also interesting to note that neither Disney or Hulu have a single show in the top ten for the second week in a row. Disney is reportedly losing Disney Plus advertisers for failing to meet guaranteed minimum impression thresholds. With a brand new Star Wars show unable to draw in 2.4 million people, it’s not difficult to see why these advertisers are pulling their campaigns or moving them to traditional broadcast television.
Are you watching Skeleton Crew? Why is the Skeleton Crew viewership so low? Do you think the show will pop into the top ten streaming originals at any point during its run? Sound off in the comment section below and let us know.
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