It is a great day for the Duffer Brothers and everyone involved in the Netflix series, Stranger Things. For Lucasfilm and Star Wars, the opposite is true.
Stranger Things’ finale episodes are now being registered by Nielsen and the minutes watched is quite impressive. The total airtime across North America, according to Nielsen, nearly topped six billion. That’s close to the incredible record the show put up upon its Season Four debut, but the debut featured far more hours of content than the finale. So to see such a number off of four-hours of new content is something very impressive. If our numbers are right, that’s about twenty-four million screens that likely tuned into the Netflix phenomenon for its last two showings. Even if we consider that some people could have been catching up, that’s still twenty million at least.
That’s a lot of screens.
Pos, Platform, Title, Minutes Watched in Millions
| 1 | Netflix | Stranger Things | 5,911 | |
| 2 | Netflix | The Umbrella Academy | 2,219 | |
| 3 | Amazon | The Terminal List | 1,106 | |
| 4 | Amazon | The Boys | 951 | |
| 5 | Hulu | Only Murders In The Build | 526 | |
| 6 | Netflix | Snowflake Mountain | 492 | |
| 7 | Netflix | The Upshaws | 444 | |
| 8 | Netflix | Peaky Blinders | 392 | |
| 9 | Hulu | The Bear (2022) | 349 | |
| 10 | Netflix | Ozark | 330 |
It’s also important to note just how popular The Terminal List has become. That’s a major win for Amazon which gets two series into the top five. The Terminal List easily outperforms the highest points of Disney+ with their Kenobi series. And as for Obi-Wan Kenobi, one week after its finale, it’s completely gone off the top ten. Worse for Disney+, the theory that Ms. Marvel would appear on the top ten once Kenobi was gone has turned out to not be true. The Disney backlash continues to be a real thing and Disney continues to struggle to get any of their huge budget series to even be in the same league as Netflix and Amazon top performers. I mean, what do you want to call Kenobi other than a failure when its peak was septupled by Stranger Things? Septupled. You don’t normally hear that sort of thing because at that point you’re not comparing similar concepts.
she’s a 10 but she can move things with her mind. she’s an 11. pic.twitter.com/04A6feLAZW
— Stranger Things (@Stranger_Things) July 23, 2022
And when it comes to movies, it’s not getting any better for Disney. Netflix dominated them there as well with both Sing 2 and A Man From Toronto coming in with more watched minutes than Doctor Strange in the Multiverse of Madness. It would appear the box office conundrum Disney finds itself in is the same on streaming.
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