In another resurfaced clip following Sweet Baby Inc.’s attempted cancelation of Brazilian gamer KabrutusRambo, the company’s CEO Kim Belair admits she wants to take over the video game industry.
Screenshot from Assassin’s Creed Valhalla (2022), Ubisoft Montreal
In a brief interview with InclusionFX that was posted to YouTube back in 2021 and brought to attention by X user JohnnyMassacre, Belair documents how she created Sweet Baby Inc. and what the purpose of the company was.
She said, “In 2018, one of my best friends and I, we teamed up and we founded a company. The original desire was just to write together. We wanted to write with the two of us and a friend of ours and we wanted to write games. But we realized that as a unit we realized we were capable of doing for others what had not been done to us, which was to support us, empower us, to lift us up, to value our talent, and to help build our skills.”
She continued, “And so, today, what we do is writing, narrative design, story building, story breaking as our first and foremost. But on a secondary level we work very hard to get marginalized talent into the industry, to protect them the way that we would want to have been protected, to lift them up, and to get them into an industry where they’re too often shut out.”
Belair then admitted, “And basically, I think, to take over in the hopes that some really dope people will be able to lead into a kind of a new era for an industry that’s been kind of been, you know, the same way too long.”
Harley Quinn about to execute Batman in Suicide Squad: Kill the Justice League (2024), Rocksteady
Later in the interview, she was asked how she protects her mental health and admitted she would rather create subpar games than attempt to achieve greatness.
She said, ” I think to protect myself and for my own mental health, I have made sure that I work with people I really, really care about and really, really respect and really, really enjoy working with. I often talk about the fact that like video games are such huge projects and they feel like they’re these huge works of creative brilliance and they take so many brains, but for me I would much rather work on something that is an okay project with great people who I care about, who lift each other up, who provide like a sense of balance than something that is maybe technically very proficient, but it was hell to make, and the people aren’t empathetic.”
Venom in Marvel’s Spider-Man 2 (2023), Insomniac Games
READ: Sweet Baby Inc. CEO And Co-Founder Kim Belair Compares White Male Gamers To Picky Babies
In 2019, during a presentation at the Game Developers Conference, Belair revealed who she believed was standing in her way.
She said, “I don’t think it’s pie in the sky thinking to go like, ‘Hey, maybe we can invite white dudes to play as other people and experience different things through someone else’s eyes.’ And if they don’t like it, we have to start thinking, ‘We’re not losing. They’re losing, and we’re losing because we’re going to let them stand in the way of our progress and our innovation.’”
In that same presentation, she also revealed the tactic she employs in order to take over the industry, “If you’re creative working in AAA, which I did for many years, put this stuff up to your higher-ups. And if they don’t see the value and what you’re asking for when you ask for consultants, when you ask for research, go have a coffee with your marketing team and just terrify them with the possibility of what’s going to happen if they don’t give you what you want.”
“Because they have to consider– I say that out loud as a joke, but it’s actually very, very true because if you start to consider the people who are player and audience facing and you have to deal with mitigating harm and with keeping the sentiment around their game and their project positive, there’s like a genuine value that you could impress upon them both ethically and financially. You could say this is important,” she said.
Belair elaborated, “It’s also a valid discussion to have because if you’re working with a thin narrative budget and you work in AAA, I think you’ll be pleasantly surprised or dismayed by the amount of money that marketing can give you.”
A screenshot from Alan Wake II (2023), Remedy Entertainment
She also made it abundantly clear how she was trying to take over the industry.
Belair explained, “None of what we’re doing is about ticking boxes or about a veneer of wokeness. We actually have to care about making this stuff.”
Angrboda in God of War: Ragnarok (2022), Sony Santa Monica
What do you make of Belair’s admission that she wants to take over the video game industry?
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Where does she say that? She didn’t say that at all. She did say she won’t be the best. I suppose making mediocre is doing wonders.
“And basically, I think, to take over in the hopes that some really dope people will be able to lead into a kind of a new era for an industry that’s been kind of been, you know, the same way too long.” Learn to read.
That’s incomprehensible. A mumbo jumbo of words that you managed to take seriously. It’s not exactly a strong ambition with “I think,” “the hopes” “really dope people” and “you know”. Okay, you know.
Refer to the above comment – learn to read. You clearly have ways to go in developing that skill.
It is LITERALLY IN THE VIDEO. If she doesn’t mean “take over” (which are her own words), then please tell us what PRECISELY she actually means by… “take over.” And be precise.
She has been a well of honesty. Most SJWs usually hide their intentions, but Belair just admits her goals in front of a camera. I can respect an honest enemy.
she needs to be banished from this realm by a woke wizard she created….