Sweet Baby Inc. co-founder David Bédard took to LinkedIn, where he painted himself and his company as victims, after multiple Sweet Baby Inc. employees as well as his co-founder Kim Belair engaged in a cancel campaign against Brazilian gamer KabrutusRambo.
Venom in Marvel’s Spider-Man 2 (2023), Insomniac Games
Bédard played the victim on LinkedIn where he posted, “For the past 4 months, my company (Sweet Baby Inc) has been targeted by a far-right harassment campaign / conspiracy theory. ”
He continued, “This is a tough situation for me, my co-founder Kim Belair, our entire team, and our collaborators. More than the frustrations caused by the harassment, and the precautions we’re putting in place as a result of that, the toughness comes from the fact that this entire campaign is based on misinformation. Misinformation so wild and left-field (or right-field, I guess) that it’s impossible to even engage with it to combat it.”
Screenshot from Assassin’s Creed Valhalla (2022), Ubisoft Montreal
Then, he referenced a Kotaku article riddled with misinformation and lies written by Alyssa Mercante that he links at the conclusion of his post, “So, we spoke with press to clear things up about exactly what we do, and how we do it. Adding our voices to this conversation felt necessary, because what is happening to us is something that has happened before in this industry, and will happen again. It happens to not just us, but also to countless other devs, players, journalists, and creators.”
He continued, “Everyone who has reached out to me with kind words of support has also asked me what they can do to help, and it took me a while to find an answer to this question. But I think I finally know.”
A screenshot from Usual June (2025), Finji
Next, he asserted, “This is what you can do to help. Check in on your marginalized colleagues, and friends in this industry. Make sure they’re okay. Let them know that they are loved, that they are appreciated, that they are welcome and that they are talented. Tell them you’re not going to let this kind of hate push them out of this industry. Tell them that things like this won’t scare all of their community away – that they are protected, and that they have a place here, now more than ever. ”
“I’d be really grateful if you did that,” he concluded.
David Bédard on LinkedIn
Sweet Baby Inc. employees Chris Kindred and Maya Kramer attempted to cancel Brazilian gamer KabrutusRambo after he created a Steam curator list for all games that Sweet Baby Inc. worked on and made it clear he does not recommend them.
Sweet Baby Inc. has been criticized for attempting to push radical left-wing identity politics into video games. In fact, their own website admits it. It states, “Our mission is to tell better, more empathetic stories while diversifying and enriching the video games industry. We aim to make games more engaging, more fun, more meaningful, and more inclusive, for everyone.”
Sweet Baby Inc. About Us section
Kindred reacted to the list by calling for Steam to shut down the curator list and to have KabrutusRambo’s account shut down effectively stealing the games he purchased.
Kindred wrote on X, “The Steam curator harassment group Sweet Baby Inc detected is lead by this person, kabrutusrambo. Here’s them trying to be slick so they don’t get reported. Even with the discriminatory language filed off, the group itself still fails the code of conduct.”
Chris Kindred on X
Kindred added, “anyway report the f*** out of this group.”
Chris Kindred on X
Finally, Kindred concluded, “And report the creator since he loves his account so much.”
Chris Kindred on X
Another Sweet Baby Inc. employee Maya Kramer also called for “those with authority” to step in and censor the Steam curator list.
Kramer wrote on X, ““sorry no one thing has changed: the number of people who understand that spreading misinformation just lets them be racist in public with no consequence has increased dramatically. that has changed. probably requires some fighting from those with authority! probably. :(”
Legobutts on X
She added, “for example, Steam doesn’t have guidelines for curators (as far as i can tell) that would prevent someone from starting a curation group that focuses on, say, SweetBabyInc and…warns people to not buy games they’re associated with? which could just list any game at all??”
Legobutts on X
Kindred’s X account was limited after the targeting of KabrutusRambo. Kindred posted on Blue Sky, “They got my a**, I’m guessing a few hundred gamers reported me.”
Chris Kindred BlueSky
Following this attempt to cancel KabrutusRambo, it was uncovered that Legobutts has shared some very vile anti-white views over the past decade.
Kramer posted back in 2014, “pay me to shoot down your white male lead game ideas”
Legobutts on X
She also wrote, “had a nightmare that i was a white male gamer.”
Legobutts on X
In 2012, she also posted, “abort all Jews.”
Legobutts on X
More recently she wrote, “i usually get grossed out when straight white rich people kiss but even i think those two are pretty cute.”
Legobutts on X
READ: Sweet Baby Inc. CEO And Co-Founder Kim Belair Compares White Male Gamers To Picky Babies
Not only was Kramer’s behavior brought to light, but the company’s CEO Kim Belair’s past comments from a 2019 Game Developers Conference also saw the sun. During her 30 minute presentation, Belair detailed how she uses terror to threaten video game companies while also demonizing straight, white, male gamers.
First, she compared straight, white, male gamers to “picky babies.” She said, “I think in our industry and in so many creative industries — if you want to look at film, and, television and any art form — we start treating our core demographics as a fixed and static value something that does not want to change and something that is locked in place.”
“So despite the changing face of audiences, despite the changing face of conferences like this one, we still look at our core demographics and say, ‘Okay, they’re white, cis, hetero males.’ And we cater almost exclusively to them. And the problem is that we don’t just cater to them like, ‘You know, here’s something that we think you’ll enjoy.’ We cater to them like a picky baby.”
She elaborated, “We feed them the same thing that we know that they love and we keep on feeding it. We’re like, ‘Here you go. We know you love it. Eat this. Eat this. Eat this.’ So then when they get anything else they react as a picky baby would, which would be like, ‘Oh! No thank you. I do not want this.’ And we’ve actually done this so long that what we’re doing is creating an entire nation of picky babies and they make us scared to deviate from what we actually want to do. Just in case these picky babies don’t want to play our games.”
Kim Belair via GDC YouTube
She doubled down on this metaphor later in her presentation, “I do like to imagine that when we look at white guys and there’s several of you here. I think when we look at you we say, ‘Okay, you can’t possibly enjoy this.’ But I think they want also and maybe you want also to experience new and different stories. I think we need to step out of this rule that like white men can enjoy fantasy worlds, aliens, sci-fi, monsters, anything so long as its through a lens that looks exactly like them.”
“Because if that’s the kind of person that we’re always going to cater to, you’re never going to innovate, you’re never going to change things, you’re going to keep feeding the picky baby,” she continued. “And we cannot continue to try to create art under a system that is going to bar innovation for fear of a picky baby throwing a tantrum.”
A little bit later she said, “I don’t think it’s pie in the sky thinking to go like, ‘Hey, maybe we can invite white dudes to play as other people and experience different things through someone else’s eyes.’ And if they don’t like it, we have to start thinking, ‘We’re not losing. They’re losing, and we’re losing because we’re going to let them stand in the way of our progress and our innovation.’”
A screenshot from Alan Wake II (2023), Remedy Entertainment
She would also explain how she uses fear to manipulate game developers, “If you’re creative working in AAA, which I did for many years, put this stuff up to your higher-ups. And if they don’t see the value and what you’re asking for when you ask for consultants, when you ask for research, go have a coffee with your marketing team and just terrify them with the possibility of what’s going to happen if they don’t give you what you want.”
“Because they have to consider– I say that out loud as a joke, but it’s actually very, very true because if you start to consider the people who are player and audience facing and you have to deal with mitigating harm and with keeping the sentiment around their game and their project positive, there’s like a genuine value that you could impress upon them both ethically and financially. You could say this is important,” she said.
Belair elaborated, “It’s also a valid discussion to have because if you’re working with a thin narrative budget and you work in AAA, I think you’ll be pleasantly surprised or dismayed by the amount of money that marketing can give you.”
She also admitted her goal is to inject wokeness into video games, “None of what we’re doing is about ticking boxes or about a veneer of wokeness. We actually have to care about making this stuff.”
Not only was this brought back into light, but Belair and Sweet Baby Inc. used their connections with various publications to launch a second cancel campaign against the Steam Curator list as well as the affiliated Discord group.
She did this through journalist Bryant Francis and Game Developer. Francis wrote in his article, “Belair admitted she isn’t entirely sure how Valve or Discord should remedy the situation. She and her colleagues at Sweet Baby Inc aren’t experts in online moderation—they’re writers. Their job is to create fictional problems in video games, not solve real ones.”
“She urged Valve and Discord to recognize that harassment campaigns are continuously evolving, and that communications platforms need to keep pace with how they’re being used to spread hate,” he said.
Screenshot from Tales of Kenzera: ZAU (2024), Surgent Studios
Belair told him, “It’s clear that some kind of evolution is needed, because this will only get bigger, and I don’t mean for us.”
She added, “If this playbook can work as well now as it did 10 years ago [with Gamergate], it’s going to keep working in certain ways, and they will find something bigger and worse to do than this.”
Ironically, Kotaku journalist Alyssa Mercante admitted Sweet Baby Inc. is the one running a playbook. She wrote, “Despite the intensity of the backlash over the past few weeks, it’s business as usual for Sweet Baby Inc. The companies they work with haven’t been scared off—they’ve actually offered advice and best practices for how to move forward, practices they have developed after facing harassment of their own, Belair tells me.”
Screenshot from Shadow Gambit: The Cursed Crew (2023), Minimi Games
While Belair is not explicitly calling for Valve to take down the Steam curator group as her employees Chris Kindred and Maya Kramer did, Francis made it abundantly clear that is her intention.
He wrote, “The steps both companies have taken to moderate these groups appear to have had some effect, but allowing them to remain online serves the organizers’ overarching purpose: recruiting “normies” with little knowledge of game development to capitalize on their anger and channel them into directing hate speech toward Sweet Baby Inc. and anyone else pressing for inclusivity in video games and beyond.”
“If those loopholes aren’t closed, those bad actors will have learned they can target other developers, and this will be the beginning of another massive hate campaign that will leave our industry and its people worse for wear,” he concluded.
Angrboda in God of War: Ragnarok (2022), Sony Santa Monica
Francis also confirmed on X, “We reached out to Valve and Discord multiple times to ask how a group using their platform to target a company was within the bounds of their terms of service. No answer back yet.”
Bryant Francis on X
What do you make of Bédard’s latest attempt to play victim despite being the aggressors who tried to destroy a Brazilian gamer?
The Baby cries out in pain as he strikes you.