Remedy Games is pressing forward in its controversial partnership with Sweet Baby Inc. (SBI), even as the fallout from Alan Wake 2 continues to mount.
It doesn’t stop at Alan Wake II.
Remedy Games is still infected with Sweet Baby Inc.
According to SBI Employee Maxine Sophia Wolff’s public website, they’re currently working on “an unannounced Remedy game” pic.twitter.com/4i2rtVKvKI— Smash JT (@SmashJT) January 6, 2025
Despite widespread criticism of the game’s narrative—which many fans blame on SBI’s disruptive influence—public information from an SBI employee reveals that the firm is currently working on an “unannounced Remedy game.” This revelation has left fans questioning whether Remedy Games is willfully ignoring its audience and past failures in favor of pushing divisive narratives.
Remedy’s Risky Bet on Sweet Baby Inc.
For years, Remedy Games was celebrated for its storytelling prowess, with titles like Max Payne and Alan Wake earning a loyal fan base. However, the studio’s partnership with Sweet Baby Inc. has introduced a troubling trend.
A screenshot from Alan Wake II (2023), Remedy
SBI, a narrative design firm that openly prioritizes diversity, equity, and inclusion (DEI) initiatives, has become a flashpoint in the gaming world. Critics argue that its approach consistently prioritizes ideological messaging over quality storytelling, leaving franchises like Alan Wake in disarray.
After featuring DEI elements like a race-swapped character, Alan Wake 2 was a major financial flop that put a lot of stress on the studio.
But instead of distancing itself from SBI and its controversial CEO Kim Belair after the failure of Alan Wake 2, Remedy appears to be doubling down on the collaboration. Fans are left scratching their heads, wondering why the studio would continue a partnership that seems at odds with the creative principles that once made its games iconic.
Alan Wake 2: A Franchise Derailed
The failure of Alan Wake 2 stands as a cautionary tale of what happens when fan-favorite franchises are handed over to ideologically driven firms like SBI. Once praised for its dark, atmospheric storytelling, the series lost its way in the sequel, with many players pointing to a narrative riddled with hollow characters, clunky dialogue, and forced DEI themes.
A screenshot from Sweet Baby Inc.’s website – SweetBabyInc.com
Reports have linked SBI directly to the narrative missteps, leaving fans feeling betrayed. According to SBI’s official website, the company worked on “authenticity and sensitivity” for the failed game.
Instead of delivering the tense, engaging mystery they expected, Alan Wake 2 became a platform for shallow messaging and race swaps that alienated its core audience.
A screenshot from Sweet Baby Inc.’s website
SBI’s involvement often undermines the very elements that made established game franchises successful in the first place. The company had a hand in contentious changes to established popular games in the past, like race swapping Norse mythology figures in God of War: Ragnarok, and inserting divisive Pride-centric elements into Insomniac’s Spider-Man 2.
Sweet Baby Inc.: A Track Record of Controversy
Sweet Baby Inc. markets itself as a champion of inclusivity in gaming that has experienced tremendous success, but its track record tells a different story.
From polarizing updates in The Sims 4 to its contributions to Alan Wake 2, the firm’s involvement has frequently sparked outrage among players. It’s largest and most egregious failure came in Suicide Squad: Kill the Justice League, a game that turned the entire Batman Arkham universe on its head and lost WB Games an estimated $200 million.
Suicide Squad: Kill the Justice League Sweet Baby Inc. credits
Why does this happen?
SBI’s narrative focus often clashes with the established tone and expectations of beloved franchises, creating dissonance that fans can’t ignore.
The firm’s continued presence in Remedy’s creative process is seen by many as a slap in the face to longtime fans who have vocally expressed their dissatisfaction with Alan Wake 2.
A Dangerous Path Forward for Remedy
Remedy’s decision to remain tethered to SBI isn’t just a creative risk—it’s a potential threat to the studio’s reputation and continued existence. Studios that work with Sweet Baby Inc. tend to suffer massive layoffs or close entirely.
Sweet Baby Inc. CEO Kim Belair via InclusionFX YouTube
After the disaster of Suicide Squad, developer Rocksteady experienced heavy layoffs that decimated its staff. Avalanche Studios Group, another SBI client, announced over that summer that it was laying off nearly 10% of its staff and shutting down its locations in New York and Montreal.
The same happened to SBI client devs Reflector Entertainment and Heart Machine. Both saw huge staff reductions after SBI-induced failures.
Yet, still, somehow, Sweet Baby Inc. continues to find work.
I’ve told people over and over they have lost no contracts and are continuing to work. I got that information from an SBI insider.
There are about 30 games they have a hand in yet to come out.
— MasteroftheTDS (@MasteroftheTDS) January 6, 2025
According to YouTuber MasterOfTheTDS citing industry sources, Sweet Baby Inc. has suffered no layoffs, lost no contracts, and has as many as 30 games in active development.
Its clients, of course, haven’t been so lucky. While studios close and people lose their jobs, Kim Belair and her company ride off into the sunset fully paid for the work that directly led to such misfortune.
A screenshot from Alan Wake 2 (2023), Remedy
The unannounced Remedy game currently in development with Sweet Baby Inc. is already under intense scrutiny, with fans questioning whether Remedy will once again prioritize ideology over storytelling.
The stakes are enormous. Remedy’s history of crafting memorable games has earned the company goodwill among gamers. But nothing erodes good will in the modern gaming world quite like associating with Kim Belair and SBI.
The gaming industry has seen its share of creative missteps, but few developers choose to double down on decisions that alienate their fan bases. Remedy’s continued reliance on Sweet Baby Inc. raises serious questions about whether the studio is listening to its players or pursuing an agenda at the expense of its legacy.
Will you support Remedy if it continues to work with Sweet Baby Inc.? Sound off in the comments and let us know!
If Alan Wake 2 was the prelude of what’s to come, then you can bet that Max Payne is gonna be completely eradicated, especially Mona Sax, she willbe become a race swapped character (the blacker the better). Remedy will probably also change the story to fit the ‘modern audience’ so they don’t get so easily butt hurt.
The woke version will make the Mark Wahlberg version look decent by comparison.
Yep, Control 2 is screwed. The SCP Foundation itself has been screwed for years, considering a ton of the individual pages still have the disgusting Pride-colored Foundation logos at the top of the page. I don’t even read anything beyond SCP-4999 anymore.
Among all the early celebrating it was alarming to say the least the amount of people that missed the news *it* wasn’t going anywhere, merely going to be rebranded as “bridge” and becoming an “ingrowth” part of companies.
As long as *it* is tied to the financial system, it’s not going anywhere.
It’s their millions that are at risk, not my money.
All studios which hired SBI are woke themselves. All their future games should be avoided regardless whether SBI worked on them or not.
Partnering with Sweet Baby Inc often results in destroying the company’s worldview and lowering sales, yet the fact that many game developers still partner with them seems to be because they intentionally want to bankrupt the company and reduce staff numbers, but why don’t the shareholders say anything?
Because the shareholders are idiots. They don’t see what we see, they don’t know what we know. A lot of them are still convinced that DEI, ESG, BRIDGE, all the woke acronym philosophies are the way to go and will make them a lot of money. They’ll figure it out eventually, but only when that money (or lack thereof) starts to speak for itself.
Yay, more failures!
This is exactly why I believe in letting mistakes be the teacher these days. If Remedy Games goes bankrupt because made the mistake of working with SBI, others will hopefully learn from their example. If they somehow survive this, they can either learn to abandon woke ideology or they won’t be repeating it a third time.
If the Suicide Squad disaster hasn’t taught them anything, what can?
Sweet baby Inc kills studios.