It’s been a long time coming, but it looks like the industry may finally be waking up. According to a verified insider speaking with the Gothic Therapy YouTube channel, Sony has allegedly begun cancelling contracts specifically involving controversial narrative consulting firm Sweet Baby Inc.
The insider, who has provided accurate information to Gothic Therapy hosts MasterofTheTDS and Writing Raven in the past, claims these weren’t random cuts — they were deliberate, targeted terminations of in-development projects that had Sweet Baby Inc embedded in them. Check out the full video expose in the player below.
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If true, this could mark a significant turning point in what has become known online as GamerGate 2 — the rising backlash against forced narratives, identity politics in game development, and the shadowy consultants who reshape beloved franchises to serve political messaging.
Full Disclosure: Writing Raven of Gothic Therapy is a contributing writer for That Park Place under the name Raven Redgrave
Sweet Baby Inc’s Grip on Gaming May Be Slipping
Over the past year, Sweet Baby Inc has come under increasing scrutiny for its behind-the-scenes role in some of the most divisive projects in recent gaming history. From “Suicide Squad: Kill the Justice League” to Spider-Man 2, their fingerprints have been all over scripts, character arcs, and tone.
They’ve proudly boasted about centering “marginalized voices,” but gamers have repeatedly pointed out that what they’re really doing is homogenizing content — gutting it of risk, edge, or authenticity in favor of bland moral lectures and identity checklists. Kim Belair even told a story about starting Sweet Baby Inc. because she was upset that gamers had a choice in their protagonist in titles like Mass Effect 2, citing a desire to have everyone experience her specific choices.
A screenshot from Mass Effect Legendary Edition (2021), BioWare
She noted that her Black female Commander Shepherd (the game’s customizable protagonist) first interacted with Jacob Taylor, another Black character. She was so moved by the representation she was experiencing but soon realized it wasn’t what everyone else was going to see. She then decided to try and change that…
“The general idea was holy moly, representation is cool. But in my Mass Effect experience this is almost an accidental form of representation because it’s something that’s a possibility. It’s not guaranteed for any player depending on the kind of character and the Commander Shepherd you make,” Belair said during a speech in 2019. “So I thought wouldn’t it be amazing if this wasn’t an accident, but it was actually the intention of the game designers?”
This narrative-first controlling forced diversity approach has become a lightning rod for criticism, especially as games under their influence repeatedly underperform, get mocked, or fail to resonate with audiences.
The GamerGate 2 Movement Gains Momentum
This backlash has evolved into what many now call GamerGate 2 — not a revival of the original controversy, but a broader cultural pushback against activist consulting firms, DEI mandates, and corporate interference in creative storytelling.
A screenshot from Sweet Baby Inc.’s website
Sweet Baby Inc has become the face of that movement — not because they’re the only ones doing it, but because they’ve been the most vocal about their goals. In turn, gamers have been just as vocal about rejecting their methods.
Now, with the latest leak pointing to Sony, this movement may be achieving its first real industry victory.
SBI “God of War” Project Reportedly Among the Cancellations
According to the Gothic Therapy insider, one of the projects canceled may have been a follow-up to “God of War: Ragnarok.” The source couldn’t confirm whether it was DLC, a spin-off, or a full sequel focused on Atreus/Loki — only that it had Sweet Baby Inc attached, and that Sony may have pulled the plug.
Angrboda in “God of War: Ragnarok” (2022), Sony Santa Monica
This is significant not only because of the franchise’s importance to Sony, but because Sweet Baby Inc had already publicly acknowledged involvement in Ragnarok. If the sequel was similarly influenced, its cancellation would be a major blow — and possibly a clear sign that Sony no longer sees narrative consulting from activist firms as a value-add. SBI’s involvement in “God of War” led to race swapped religious figures from Norse Pagan mythology and a whole lot of Kratos sitting around reflecting on his toxic behavior.
Similarly, SBI consulted on Spider-Man 2, a game that leaned heavily into social justice causes and identity politics, much of which focused on cultural appropriation, teen sexual preference, and an entire mission where you played as a Black deaf girl…in a Spider-Man game.
There were even cringe inducing lines like Harry Osborn proudly stating that he “installed a diverse board to keep us on the right track.”
The end result was Spider-Man 2 selling 50% less than the original PlayStation Spider-Man game on the PlayStation 4.
Studios May Be Quietly Cutting the Cord
Sony has reportedly canceled multiple in-development games in recent months, with no official explanation. The idea that some or all of these projects involved Sweet Baby Inc lends credibility to the insider’s claim.
This also raises the question: if Sony is cutting ties quietly, how many other studios are preparing to do the same?
Sweet Baby Inc detected curator list – Steam
GDC appearances and virtue-signaling speeches aside, the bottom line still matters. If working with SBI means alienating players and tanking franchises, studios may decide the “inclusion” optics simply aren’t worth it anymore. Curator tools like Kabrutus’s “Sweet Baby Inc. Detected” have been created so players can actively avoid games that have Belair’s fingerprints on them.
A Warning Shot the Industry Can’t Ignore
Kim Belair’s recent statement at GDC that AI should be used for “empathy and inclusion, not profit” was already mocked by many online. But if this Sony rumor proves true, it may be more than a punchline — it could mark the beginning of the end for Sweet Baby Inc’s unchecked influence.
Kim Belair via BlackGirlGamers YouTube
It’s too early to declare the company finished. But if this rumor proves true, it means the tide is turning, and players are making their voices heard. If major studios are starting to pull back from narrative consultants who prioritize ideology over storytelling, the message is clear: rewrite the games, and gamers will rewrite your future.
Do you believe that Sony has severed ties with Sweet Baby Inc? Sound off in the comments section and let us know!
