Brazilian gamer and newly minted YouTuber Kabrutus added Ubisoft Ivory Tower’s The Crew Motorfest to the Sweet Baby Inc. Detected Steam curator list.
A screenshot from The Crew Motorfest (2023), Ubisoft Ivory Tower
Kabrutus shared a video of him adding the game to the curator list after he showed that the game was featured on Sweet Baby Inc.’s website.
After adding the game to the Sweet Baby Inc. detected curator list, Kabrutus also shared a message to the developers of The Crew Motorfest, “You know, guys, Ubisoft, the people that worked on The Crew Motorfest, it is nothing personal, but I got to do what I got to do. And let’s hope that you guys learn you should not get involved with DEI consultation companies again.”
As noted by Kabrutus, Sweet Baby Inc. states on its website that it provided “proofreading and additional writing.”
A screenshot of Sweet Baby Inc.’s website listing a number of games the company has worked on.
According to the official description for the game on Steam, “The Crew Motorfest is an open world online racing game set on the island of O‘ahu, Hawaii. Experience the best that car culture has to offer as you compete in intense races, experience themed events, and collect hundreds of iconic cars. Enjoy the game free for five hours!”
The game originally released on PlayStation 5, PlayStation 4, Xbox Series X|S, Xbox One, and PC on September 11, 2023.
However, on March 25th, Ubisoft announced that the game would arrive on Steam on April 18th.
The Crew Motorfest on X
In a press release dated September 19, 2023, Ubisoft shared, “The game is the highest rated title in the franchise and had the best first week for the franchise in terms of total unit sell through, overall consumer spend, and season pass adoption rate.”
Managing Director of Ubisoft Ivory Tower Ahmed Boukhelifa stated, “We are thrilled by the enthusiastic response which has broken all franchise records, and we want to thank our community for their incredible support.”
He added, “Launch is only the beginning: we have planned regular updates with new themes and experiences, and very strong post-launch support with a mix of free and paid content, for a long time to come.”
A screenshot from The Crew Motorfest (2023), Ubisoft Ivory Tower
Back in February, the company reported in its Third-Quarter 2023-24 Sales that The Crew Motorfest, which was released in the second quarter of 2023 continued “to outperform The Crew 2 on acquisition, activity, monetization and net bookings metrics since launch, on a comparable basis, thus growing the franchise.”
Ubisoft’s Co-Founder and CEO Yves Guillemot also discussed the game stating, “Ubisoft recorded a solid third quarter, with net bookings slightly ahead of our expectations. This quarter provided us with positive momentum and marks the beginning of our turnaround to consistently creating and delivering high-quality, long-lasting games. Our performance was driven by the releases of Assassin’s Creed Mirage and Avatar: Frontiers of Pandora, by the continued strong trajectory of The Crew Motorfest, as well as by the robust performance of our backcatalog.”
He also stated, “I want to praise the outstanding work done by Ubisoft’s teams. They strove to offer quality games that align with our ambition to bring great entertainment to players. Players’ very positive response to our latest major releases, such as Assassin’s Creed Mirage and The Crew Motorfest shows that we are indeed moving in the right direction.”
A screenshot from The Crew Motorfest (2023), Ubisoft Ivory Tower
It’ll be interesting to see if the game’s inclusion on the Sweet Baby Inc. Detected list will affect the strong trajectory that Ubisoft claims it has.
What do you make of The Crew Motorfest being added to the Sweet Baby Inc. Detected Steam curator list?
Going to guess sbi told them no white paint and put rainbow billboards up? Completely unnecessary for a racing game, but they just can’t help but screw up.
Kabrutus is doing great work again. Maybe for a racing game like this they removed the grid girls or something.
Damn.. i already bought the game a few months ago. But after playing it for a few hours, i had suspicions that sbi was involved