There are a number of dangers for Disney coming from DC’s late-summer animated flick in terms of a narrative that doesn’t favor Mickey’s brand.
Talk about a headline I never thought I’d write just six months ago…
DC’s League of Super-Pet’s is coming out this weekend, a very late summer debut, at a time which is generally regarded as the graveyard of this season’s movie slate. It’s really the last weekend before many kids go back to school and then usually we don’t see any big movies from now through September. People are going to be busy with school returning, football season, etc. Then, in October, things begin to pick back up again just before the holiday movie rush begins again.
That awkward moment when an animation was way more enjoyable than live-action movies 🤣
DC League of Super-pets>>>DCEU pic.twitter.com/kc1X9pu2aL
— #ZHAFVLOG (@zhafvlog) July 26, 2022
But DC’s animated entry is actually getting decent reviews (not great, but decent) and there’s almost no competition for the movie going forward. Now, Box Office Pro is predicting that the Super Pets are heading for a $31,000,000 domestic opening. And if you can believe it, that has people at Disney… specifically at Pixar… sweating a little bit. Here’s why:
At $31 million for its opening, and the possibility of decent drops each weekend thereafter, DC’s Super Pets has a legitimate shot at surpassing Pixar’s Lightyear with a $117,504,023 domestic total haul. That’s not the only way this could wind up being more than a major embarrassment for Pixar and Disney. Lightyear opened on one of the best weekends in the year. Super Pets is opening on one of the worst. Lightyear had a $200 million production budget. Super Pets has less than half. And then to top all of that off, if Super Pets overperforms and does well for a third-string animated flick at the end of summer, it’s going to make it awfully hard for Disney to use scheduling as a reason to explain away The Marvels potentially flopping at the end of next summer.
Ouch, ouch and ouch.
So when people claim that I’m defending Bob Chapek by saying that Disney is going to course correct, it’s not that I’m claiming that the current CEO of Disney is the savior of the company. Instead, I’m just looking at simple math (in addition to listening to sources inside and around the company). Disney’s shareholders are not going to permit the company to be in a situation where Toy Story is getting beat by Super Pets. They’re just not. Even if you think that there are saboteurs inside the shareholders who want the company to further ingratiate itself with politics and China, there’s still no way that all of Disney’s investors are going to throw their money away as the company sputters into a financial ditch. The studios that are currently flopping over and over (Pixar, Lucasfilm, Marvel) are supposed to be driving customers to the more lucrative sectors inside the company. There’s no way that this will continue in the direction without a course correction brought about by the market.
But that’s where Disney is at right now. Kenobi was beaten in the ratings by “The Man From Toronto,” Ms. Marvel never made it into the top ten streaming shows, and Lightyear may get a beat-down by DC in a sub-prime release window.
For all the latest news that should be fun, keep reading That Park Place! As always, drop a comment down below and let us know your thoughts. We really do read them and respond.
If I can get confirmation that it’s not woke, I’m getting BIG group plus kids to go opening weekend.
On Wednesday, July 27th, the box office difference between Thor and Minions is about $12K. Thor made $2,629,778, while Minions made $2,617,545. Thor won’t surpass Minions box office. That’s how damaged Disney and Marvel is.
Is that why Minions lost more theaters in its third week than Thor did?
That may have more to do with the theaters carrying Thor out of contractual obligations or simply because of the Marvel branding. At this point, it seems hard to believe that Thor surpasses Minions domestically or globally. Minions has a $22 Million lead Domestically and over $50 million lead globally.
So a minions movie and a thor being close to each other in box office is bad because ?? I mean the minion movies are successful.
One profited and one flopped. Budgets matter.
One hasnt exactly flopped if its gonna make around 700 million and u slso ignore money from vod and dvd sales.
Which is why I definitely think that the budgets for all the verticals will be revisited by Chapek and Daniel.
As an aside, Thor 4 did not flop, it’s a break-even (which is to be fair, 0, – so far from popping champagne, yet it’s not in the negative, which is a flop). It does seem as though you-That Park Place and Valliant Renegade are changing the movie math – I urge you to communicate about this with box office analysts the trades, and that you’re fair about this with all studios. Until then, the accepted math is x0-1.9 flop, x2-2.9 break even, x3+ profit.
To be fair Katie the studios changed the math by shrinking the exclusivity window for the theaters. TTP and Valliant are reporting it.
Disney will survive. This too shall pass.
The chickens are coming home to roost.
Never mind! It’s the end of Disney. I blame the woke agenda!
Whats the “woke agenda” anything that doesnt have straight white males.?
“Whats the “woke agenda” anything that doesnt have straight white males.?”
No. This first generation Mexican-American defines the woke agenda as a radical movement to divide this country through the imposition of identity politics.
In fact, I wouldn’t be surprised if college-educated white males and females are actually the most ardent “wokesters”.
Certainly more (in percent) than the God-fearing Hispanic community
Yeah the studio that released a studio a movie that made 2 billion another that made 953 million and one thats gonna end with around 700 million is flopping really hard lol. Marvel is still disney most successful studio but keep living in your clown world. Also the marvels actually has more excitement now because people liked kamala from ms marvel and monica rambeau so is unlikely to flop.
The studio that made 2 billion is not the same studio as the other 2
Marvel made nwh while sony distributed it.
Marvel gets 25% to Sony’s 75%. If Marvel incurred the whole production cost then they are in worse shape.
I’m sorry. It’s just that I’m worried about Disney. They’re losing money because those evil wokester executives made the company a un-family friendly. That’s what I mean about woke agenda. Bob Chapek and the Board have to think fast, like make a new change policy to end it. I hope they announce the new policy at Disney next month. Plus, I’m not a clown. I’m just worried for Disney, okay? I’ll try to tone it down and maybe make a sign in my room saying “Disney Will Survive. This Too Shall Pass.”
What do u want them to do have movies that only have striaght white males.??
Maybe end the political gay agenda on animation?
Having gay people in animation bothers you ?
Lol…this is hilarious. Guess hating on Disney is the new conservative agenda. Ya’ll don’t even know what “woke” means.