Once—maybe twice—in a generation, Hollywood discovers an actress who seems to have it all: beauty, grace, and the versatility to excel in action movies, comedies, and Oscar-winning dramas. Traditionally, “producing” a star means finding and amplifying a natural talent. But Tilly Norwood, an AI “actress,” may redefine both the word and the industry
Hollywood hits back as AI actress is hailed as ‘the next Scarlett Johansson’
The woman you see might look as real as any other human, but she’s not.
She’s actually an artificial intelligence-generated actress named Tilly Norwood who, after a short time on the scene, has sparked… pic.twitter.com/XZ8OTNGL4f— Evan Kirstel #B2B #TechFluencer (@EvanKirstel) September 29, 2025
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If the rumors are true, Hollywood is seriously considering giving it a chance.
Who – Or What – Is an AI Actress?
Tilly Norwood is an AI actress. She’s a product of Particle6, a London-based production studio that was started in 2015 by Eline van der Velden. According to Particle6’s official website, the company is “seamlessly blending AI innovation with traditional filmmaking to push the boundaries of what’s possible.”
At the Zurich Film Festival last month, van der Velden launched Xicoia, an AI talent studio. In addition to creating Tilly Norwood, Xicoia is also working with current Hollywood stars and the estates of late performers to de-age them or bring “legendary performers back to the big screen, offering studios new ways to reimagine and exploit existing IP,” according to Deadline.
AI Actress Tilly Norwood in an epic fantasy film – YouTube, Entertainment Tonight
If AI talent is inevitable, audiences may be forced to decide which is more ethical: AI stars who were, and are no longer, or AI creations like Tilly Norwood who never existed outside of a server. In either case, the talent agencies are ready to get involved. For now.
A Star is Generated
Since an Instagram account was created last May, Tilly Norwood has accumulated 46.1K followers. The bio reads, “You’ll either get it or pretend you don’t. I’m a creation,” and describes Tilly as an “Actress (aspiring).” Earlier this year, actress Maya Hawke claimed that movie casts are built around the collective number of followers they have on the social media site. Other stars have echoed the sentiment.
Do Stars Like Scarlett Johansson and Maya Hawke Also Need To Be Insta-Famous Now? https://t.co/HpiGxx7sdv
— Collider (@Collider) March 18, 2025
If Tilly Norwood is going to make it into the movies, she’s off to a good start. Between advancements in technology and a strong social media presence, Tilly Norwood could be the first AI actress to open a theatrical film. In fact, according to van der Velden, they’re “going to be announcing which agency is going to be representing her [Tilly] in the next few months.”
Multiple talent agents are reportedly in talks to sign AI “actress” Tilly Norward, created by AI talent studio Xicoia.
(https://t.co/Yg4tl6IILT) pic.twitter.com/u2l3uqURtp
— Film Updates (@FilmUpdates) September 27, 2025
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As Deadline explains, “If the talent agency signing comes to pass, Norwood will be one of the first AI generated actresses to get representation with a talent agency, traditionally working with real-life stars.” The question becomes, how will stars who built their careers the old fashioned way (i.e.: being born, moving to Hollywood, going to auditions, etc.) feel about sharing a talent agency with an AI actress?
Reactions
A reporter from Variety was present when Emily Blunt first learned about Tilly Norwood. The Oscar-nominated actress was shocked.
“That’s an AI? Good Lord, we’re screwed,” she said. “Come on, agencies, don’t do that. Please stop. Please stop taking away our human connection.”
AI Actress Tilly Norwood crying on a digitized version of the Graham Norton Show – Particle6 TV
Other actors quickly chimed in, criticizing the optics of marketing a digital young woman who is entirely under someone else’s control or noting how AI composites might be built from the likenesses of now-out-of-work aspiring actresses.
Several talent agents are interested in signing Tilly Norwood. Problem is, Tilly Norwood isn’t a real person. She’s an AI creation. Few Hollywood actors are happy about this potential watershed moment for the entertainment industry. https://t.co/uiId0vGmEb
— FORTUNE (@FortuneMagazine) October 1, 2025
SAG-AFTRA made an official statement regarding Tilly Norwood and her search for representation, opening with, “SAG-AFTRA believes creativity is, and should remain, human-centered. The union is opposed to the replacement of human performers by synthetics.”
It sounds like something out of Blade Runner—yet it’s happening in present-day Hollywood.
The Reality
In response to the blowback, van der Velden took to Instagram with a statement.
View this post on Instagram
“To those who have expressed anger over the creation of my AI character, Tilly Norwood, she is not a replacement for a human being, but a creative work—a piece of art,” she wrote. Van der Velden compared AI to tools like puppetry, animation, and CGI— “another way to imagine and build stories.” Comments for the post were turned off.
AI actress Tilly Norwood in a sci-fi film – YouTube, Entertainment Tonight
Had Tilly Norwood been introduced simply as the latest advance in puppetry, animation, or CGI—not as a potential replacement for human actresses—the reception might have been far less severe. Now, with actors publicly speaking out, talent agencies must decide whether to embrace digital stars or leave AI “talent” to programmers and digital puppeteers.
How do you feel about AI actress Tilly Norwood and AI actors in general? Let us know in the comments!
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This AI must have been trained on Hollywood’s “modern” woke actresses, who are equally ugly.
The (((liberal elites))) that run Hollywood won’t allow AI to cut into their monopolization of pop culture and the influence they wield with it. If AI replaces all the adult pretenders that are already trained to say the right thing, it becomes obvious to everyone what the scheme always was when AI actors regurgitate the exact same liberal talking points that the trained pretenders already say. It’s giving the whole game away, and (((they))) aren’t stupid enough to do that just to save money by not paying some talentless hack actors.
She is no worse than the fake Hollywood starlets. That being said she’s also not much better.
I’d hit it.
[…] der Velden’s assertion that Hollywood expertise companies had been serious about signing Norwood was upsetting to the […]
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