A Pokemon trading card store in Manhattan that drew widespread attention following an armed robbery has changed its name after receiving a trademark request from Nintendo. The business formerly known as The Poké Court now operates as The Trainer Court, a rebranding...
A recent announcement from Hasbro has given Voltron fans hope that the Henry Cavill film will go to theaters. In a February 4 press release, the toymaker said it formed a licensing deal with Amazon MGM Studios to produce action figures, toys, and roleplay products for the live-action adaptation of the iconic cartoon. Major toy licensing programs are typically tied to wide-release franchise films, where theatrical marketing campaigns help drive merchandise sales.
The KPop Demon Hunters toys, inspired by the Netflix animated film of the same name, has begun to emerge in retail previews following licensing agreements between Netflix and major toymakers Mattel and Hasbro. The first public presentations of the products were shared...
Some burglars have taken “gotta catch ’em all” a bit too far. A trio of masked intruders broke into a trading card store in Burbank, California, and made off with well more than $100,000 worth of merchandise — a heist of mostly Pokémon cards and other collectible cards — according to the store owner and police statements.
Netflix announced on October 21st that it secured exclusive rights to adapt the iconic board game Catan into a broader entertainment franchise. The game was originally released as The Settlers of Catan in 1995. These projects will be the game’s first ever on-screen adaptations. This partnership with Asmodee, the game’s publisher, will include both scripted and unscripted projects.
Netflix has signed and “unprecedented” global licensing agreements with Mattel and Hasbro for merchandise and toys based on its animated film KPop Demon Hunters. The two firms will act as co-master toy licensees, covering categories from dolls to board games.
What is Mattel, a toy company, going to do with artificial intelligence? That’s the question toy fans have been asking since last Monday’s OpenAI Developers Conference. OpenAI—the company behind ChatGPT and the AI video-generation platform Sora 2—announced a new partnership with Mattel to explore how artificial intelligence can speed up the toy design process.
Disney CEO Bob Iger recently made headlines during the company’s Q3 2025 earnings call when he announced that Lilo & Stitch has become the second-most lucrative merchandise brand under the Disney umbrella, trailing only Mickey and Friends. While this may seem like...
While the very mention of the name Toys “R” Us may spark conflicting emotions of joy and sorrow from a previous era of consumerism and marketing, the famous toy store chain will be making a big comeback on the silver screen. First reported by Variety, the media...
It's another day and another opportunity for the entertainment industries to prove their virtue through ethnicity swapped fictional characters. The world is saved! I will straight up admit to not being a devoted fan of Teenage Mutant Ninja Turtles (TMNT). I liked the...
I had previously written about Hasbro and its ability to kill golden gooses. No sooner had I finished that article than it looks like they’ve done so once more, this time to one of their most lucrative franchises – Dungeons & Dragons.
Per his own post on X, Chrisopher Perkins has announced that he will be retiring from his role as Creative Director at Wizards of the Coast, the subset of Hasbro Inc. that is responsible for the sprawling Dungeons & Dragons IP.
Per Hasbro’s CEO Chris Cocks, they have announced that as of 2025 they will be moving away from physical toys while focusing more on digital play (i.e. video games). Since that time we’ve paradoxically seen one of the largest toymakers in the world begin to license out their properties to other toymakers to produce.
I’m not the CEO of a multi-million dollar company, so it may not be my place to say, but as a toy collector I feel that this is a mis-step on the part of Hasbro and its CEO. At the same time, unfortunately I can understand why they feel forced to go this route, and it has to do with both the mistakes they have made as well as those of their partners.
So yeah, we’re raising massive tariff’s on Chinese manufactured goods, and yeah, a lot of them have to do with toys and park merch (and popcorn buckets) and it means such things will cost more to get to these shores. But DOES that obligate a huge price rise where your...