Disney and Lucasfilm have released the first trailer for The Mandalorian and Grogu Star Wars movie. The trailer was reportedly supposed to come out on Friday, but current events surrounding the suspension of Jimmy Kimmel made the Mouse House hesitate.
Disney’s decision to hold back the Mandalorian and Grogu trailer late last week wasn’t random. According to multiple reports, the trailer was supposed to premiere on Friday, but the studio quietly hit pause as the fallout from Jimmy Kimmel’s suspension grew louder. Kimmel was pulled off the air after spreading misinformation about Charlie Kirk’s assassin—claims so inflammatory that FCC officials even hinted at potential scrutiny for Disney and ABC.
A screenshot of Jimmy Kimmel crying on TV after the election of Donald Trump – YouTube, Jimmy Kimmel Live
For a company still recovering from years of fan unrest from the conservative right over its handling of Star Wars, Marvel, and corporate politics, dropping a major trailer in the middle of that firestorm that also infuriated the progressive left looked like an unnecessary risk.
The delay signaled fear: Disney didn’t want to see Star Wars headlines colliding with progressive Kimmel outrage.
The Trailer Finally Drops
When the trailer did arrive days later, it showed exactly how severe this so-called Kimmel-centric outrage truly was. On YouTube, the teaser racked up more than 34,000 likes compared to just 612 dislikes. The comments weren’t dominated by calls for boycotts or recycled Kimmel talking points. Instead, fans zeroed in on Pedro Pascal’s return, speculated about Sigourney Weaver’s mysterious role, and celebrated Grogu’s big-screen leap.
The Mandalorian and Grogu trailer’s like to dislike ratio on YouTube as of September 22 at 10:27 a.m. – YouTube, Star Wars
In other words, exactly the kind of reception any studio would want. No sign of hostility. No tidal wave of negativity. Which begs the question of whether this progressive Disney boycott is actually going to impact the studio’s bottom line.
Celebrity Support and Boycott Calls
The Kimmel controversy did, however, ripple across Hollywood. Celebrities rallied behind the late-night host, framing his suspension as unfair and politically motivated. Some went further, encouraging fans to cancel their Disney+ subscriptions in protest.
Pedro Pascal and Jimmy Kimmel in an Instagram post by Pascal – Instagram, @pascalispunk
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Pedro Pascal, the lead actor in The Mandalorian and Grogu, also weighed in, signaling his support for Kimmel. Of course, Pascal stopped short of biting the hand that feeds him, never going so far as to call for a boycott of the studio that has him in high profile roles throughout Star Wars and Marvel films.
But despite all the Hollywood posturing, that noise didn’t translate into any measurable action from audiences. Fans didn’t abandon Star Wars, and they certainly didn’t follow the boycott calls. When the trailer arrived, the supposed groundswell of outrage collapsed into nothing more than headlines and hashtags.
The Backlash That Wasn’t
This is where narrative and reality diverge. The delay suggested Disney braced for disaster. The celebrity outcry suggested fans might punish the company across all fronts. Yet when the trailer finally launched, the supposed revolt didn’t show up. The dislike ratio stayed tiny, and the fan conversation stayed focused on lore, characters, and excitement.
The Mandalorian and Grogu spying on enemies – YouTube, Star Wars
Star Wars wasn’t dragged into the Kimmel fight after all. The fear of a progressive boycott was louder than the boycott itself. Critics on the right, however, still hate Disney and modern Star Wars and are letting their feelings be known. But that has nothing to do with Jimmy Kimmel and everything to do with story quality over the last decade.
Why It Matters
The response to this new Mandalorian and Grogu trailer demonstrates two key truths. First, Disney is operating from a place of extreme caution, always expecting the worst when controversy strikes. Clearly they believe the progressive audience is far larger than it is and are willing to make concessions to appease what appears to be nothing more than a vocal minority.
The Mandalorian flying toward a space ship – YouTube, Star Wars
READ: Jimmy Kimmel and Disney Stuck in Stalemate Discussions Over Possible Return to ABC
Second, the mainstream press often amplifies outrage narratives beyond what the public actually demonstrates. Kimmel’s scandal is real, and Hollywood’s support was real—but the idea that this would translate into fans torching the Mandalorian and Grogu trailer proved wrong.
Disney blinked. Fans didn’t. And the numbers speak louder than the spin.
Progressive Outrage vs. Reality
The response to The Mandalorian and Grogu trailer is just the latest example of a broader trend: progressive outrage rarely translates into real-world consequences. Time and again, activists and Hollywood voices try to rally boycotts or causes that fizzle out once they reach the public.
Take Sydney Sweeney’s American Eagle “Great Jeans” campaign. Progressives on social media blasted her, tried to stir up cancellation talk, and declared the ad was doomed. The result? The campaign exploded in popularity, driving a surge of sales and attention for American Eagle. The so-called boycott turned into free advertising.
Sydney Sweeney ads in the American Eagle store in Times Square NYC – Photo Credit: That Park Place
The same disconnect showed up in politics. In the 2024 election, nearly the entire Hollywood establishment lined up behind Kamala Harris, pouring their voices and influence into her campaign. Voters rejected them. Harris lost in a landslide to President Trump, proving once again that celebrity clout doesn’t equal cultural authority.
By contrast, conservative audiences have proven their outrage carries weight. They’ve taken issue with Disney’s messaging for years, and the financial fallout has been undeniable—Marvel movies underperforming, Star Wars series tanking on Disney+, and Disney’s box office dominance evaporating.
A screenshot from a Bud Light commercial featuring Dylan Mulvaney that led to a costly boycott – YouTube, 4thphaseofmalaise
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The Dylan Mulvaney Bud Light boycott turned into one of the most expensive corporate blunders in recent memory, costing parent company Anheuser-Busch billions in value. Jaguar faced the same treatment, and their numbers cratered. Cracker Barrel’s stock took a nosedive after conservative customers revolted against its redesign and branding shift.
The lesson is clear: Hollywood celebrities and progressive activists may shout the loudest online, but they’re not the voice of the people. Outrage hashtags and boycott calls make headlines, but in reality, they usually collapse on contact with ordinary audiences. Conservatives, on the other hand, have demonstrated that when they mobilize, corporations feel it in their balance sheets.
Bottom Line
Jimmy Kimmel was suspended for spreading misinformation about Charlie Kirk’s killer, and celebrities—including Pedro Pascal—rushed to his defense. Some even called for Disney boycotts. Disney itself grew so skittish that it reportedly delayed the Mandalorian and Grogu trailer rather than risk blowback.
(L-R): Boba Fett (Temuera Morrison) and the Mandalorian (Pedro Pascal) in Lucasfilm’s THE BOOK OF BOBA FETT, exclusively on Disney+. © 2022 Lucasfilm Ltd. & ™. All Rights Reserved.
But when the footage finally arrived, the feared backlash never materialized. Fans hit “like,” not “cancel.”
The lesson? The progressive outrage narrative may dominate headlines, but it rarely translates to any financial blowback.
Are you surprised that the Kimmel controversy hasn’t hit the Mandalorian and Grogu trailer? Sound off in the comments and let us know!
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Goldfish don’t hold up to their boycotts either. Might be for the same reason.
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