The fallout from the Bad Bunny Super Bowl halftime show continues, with some online commentators now calling for NFL Commissioner Roger Goodell to be fired. What began as debate over the league’s entertainment choice quickly expanded into broader political and cultural arguments.
Roger Goodell on the Today show – Today, YouTube
As commissioner since 2006, Goodell’s role has been to safeguard the league’s stability and public image. But in recent years, major cultural institutions—including professional sports—have increasingly become arenas for social and political symbolism.
Online Backlash
Calls for Goodell to be fired started early Monday morning. Podcaster and author Eric Metaxas shared a post on X where another user discussed Bad Bunny’s “degenerate” halftime performance, which featured the singer surrounded by foreign flags. Metaxas commented: “The @NFL hates America. Roger Goodell should be fired.”
The @NFL hates America. Roger Goodell should be fired. https://t.co/9UrgI5qq1G
— Eric Metaxas (@ericmetaxas) February 9, 2026
At the time of this writing, his post has been seen over 58,000 times and received nearly 4,000 likes.
Another user on X, Based Bandita, posted a video of Goodell and Bad Bunny embracing after the halftime show and posing for pictures. “Who else agrees, NFL Commissioner Roger Goodell, NEEDS to be FIRED?” she asked, adding, “The man single handedly ruined the NFL.”
Who else agrees, NFL Commissioner Roger Goodell, NEEDS to be FIRED?
The man single handedly ruined the NFL.
— Based Bandita (@BasedBandita) February 9, 2026
Her post drew thousands of reactions, with many commenters saying Goodell should have been fired years ago. While the calls gained traction online, there has been no indication of formal action within the league. Goodell’s contract was recently extended through March 2027, suggesting continued support from NFL ownership.
This is a relationship that may become strained if Super Bowl viewership continues on its current trajectory.
Ratings, Business, and Cultural Competition
Beyond cultural reaction, Goodell’s role as commissioner also includes overseeing business performance, including media partnerships and advertising revenue. According to third-party analytics firm Samba TV, halftime viewer retention has declined over the past three years, highlighting shifting engagement trends around the Super Bowl broadcast.
Bad Bunny during his monologue on SNL – YouTube, Saturday Night Live
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This year’s choice to feature Bad Bunny as the headline act already had many Americans ready to tune out the halftime show. On SNL, the Puerto Rican singer fueled criticism by suggesting that his entire set would be in Spanish, and telling Americans who didn’t speak the language “You have four months to learn.”
After Bad Bunny won the Grammy Award for Album of the Year, Goodell called him “one of the great artists in the world,” and added, “That’s one of the reasons we chose him.” He expressed confidence that Bad Bunny would have a great performance.
Kid Rock performs at the Turning Point USA All American Halftime Show – YouTube, Turning Point USA
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Meanwhile, Turning Point USA hosted a counter-programming event called the “All-American Halftime Show,” which organizers said drew more than 25 million viewers across digital platforms. If similar alternative broadcasts continue, the halftime slot could increasingly become a site of ideological as well as commercial competition.
The Final Word
While the online calls for Goodell to be fired may not affect decisions within the NFL, they underscore how entertainment choices now function as political signals. Whether the controversy fades or escalates, the underlying reality remains: entertainment, identity, and politics are deeply intertwined, and even the NFL commissioner must navigate today’s complex media landscape with care.
Do you think Roger Goodell should be fired? Let us know in the comments!
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The NFL does hate America, the owners and the players hold a lot of contempt toward their audience, a demographic that has been stable and supportive despite the terrible choices over the last 10 years and certainly the last 6 or 7.
Goodall is a big part of that problem and needs to go and be replaced by someone who, even if they don’t respect the audience, at least knows they have to hide it. Goodall embracing a person who clearly doesn’t embrace the concept of America is a shame. As far as Bad Bunny is concerned, PR may as well be a territory of Mexico, not of America. And since it doesn’t give American much of anything, just prevents our geopolitical allies from having another friend close to America, maybe we should just let them go and join Latin America.
It costs America billion every year to prop up PR. Money that could be better spent elsewhere. Let them go and keep a bunch of ICBMs pointed their way to keep them honest, not that they’d do much damage that the hurricanes wouldn’t do.
A man may be made a scapegoat, but all this is funded by globalists who are hellbent on the destruction of Western culture.
Just tune out, they’re done. A life watching sport is wasted, anyway. Doping, match fixing, it’s all fake, at this point.
If the team owners aren’t calling for his firing, then this is nothing. He works for them after all.