Disney

IMAX CEO Destroys Disney’s Infinity Vision as “Marketing Play”

IMAX CEO Destroys Disney’s Infinity Vision as “Marketing Play”

This December, Disney and Warner Bros. are going head-to-head, releasing major franchise films on the same day. To many observers, Warner Bros. holds the box office advantage, with Dune 3 securing IMAX screens. Disney appeared to respond with Infinity Vision, a new certification program offering an alternative premium large-format experience for Avengers: Doomsday.

IMAX CEO Destroys Disney’s Infinity Vision as “Marketing Play”

Did Disney Stack Avengers: Doomsday CinemaCon Panel With Paid Influencers to Manufacture Marvel Momentum?

CinemaCon is an annual trade event held in Las Vegas where film studios showcase upcoming films and trailers. They present directly to theater owners, exhibitors, and members of the press in attendance. Disney was prominently featured this year with a trailer for Avengers: Doomsday, scheduled for release this December. The presentation drew an exceptionally enthusiastic reaction from the audience in the room. Now, some are openly questioning if the Avengers: Doomsday trailer reaction was organic, or if Disney brought in “paid plants.”