Elon Musk reacted to Xbox’s Global Product Marketing Manager Kelly Lombardi asking for non white males to raise their hands if they buy video games.
Elon Musk via CNET Highlights YouTube
Lombardi posted to X on March 27th, “Raise your hand if you’re not a white man and you buy video games.”
She added, “(No hate to white dudes, it’s just another day in the gaming industry that minorities have to fight to prove they exist).”
Kelly Lombardi on X
READ: Elon Musk Bashes Amazon For “Killing Creativity” After Exposé On Their DEI Policy And Playbook
The post was screencapped by YouTuber The Quartering, who wrote, “Meet the global head of Marketing for XBOX.”
That was then shared by Ashley St. Clair who wrote, “This is a massive problem + it’s widespread throughout the entire gaming industry.”
This is a massive problem + it’s widespread throughout the entire gaming industry https://t.co/R7Xrfdhu0c
— Ashley St. Clair (@stclairashley) March 28, 2024
Musk reacted to Ashley St. Clair’s post writing, “It should not be acceptable for any company in the gaming industry to be racist & sexist against ‘white guys.’”
It should not be acceptable for any company in the gaming industry to be racist & sexist against “white guys” https://t.co/FavbIIYuFa
— Elon Musk (@elonmusk) March 28, 2024
This is not the first time Musk has commented on the happenings in the video game industry over the last month. He previously commented on video game consultancy group Sweet Baby Inc. describing the organization as an “evil blight on the gaming industry.”
Musk shared his thoughts after Sweet Baby Inc. employee Chris Kindred attempted to shame Capcom into cancelling YouTuber Asmongold from their Dragon’s Dogma II game. Asmongold was announced as one of a number of official pawns that players can purchase in the game.
As reported by PandasAndVidya Kindred reacted to the announcement writing, “That’s crazy isn’t one of these people is an active participant in a harassment campaign.”
PandasAndVidya on X
This was then shared by X user Ian Miles Cheong who reacted, “This is going to completely backfire on Sweet Baby Inc, which is trying to get a popular gaming streamer canceled for not siding with them.”
This is going to completely backfire on Sweet Baby Inc, which is trying to get a popular gaming streamer canceled for not siding with them. https://t.co/344zOiUUGB
— Ian Miles Cheong (@stillgray) March 16, 2024
Musk reacted to Cheong’s post writing, “Sweet Baby Inc is an evil blight on the gaming industry. All they do is make games terrible and try to cancel people. They cannot go broke soon enough!”
Sweet Baby Inc is an evil blight on the gaming industry. All they do is make games terrible and try to cancel people.
They cannot go broke soon enough!
— Elon Musk (@elonmusk) March 16, 2024
What do you make of Musk’s response to Xbox’s Global Product Marketing Manager Kelly Lombardi’s comments?
It’s really refreshing to see Elon being based. Unlike before, now GamerGate won’t be suppressed on Twitter and he’s even shining the spotlight on the SJW cancel pigs. Kudos.
Great article, keep up the good reporting! Love to see honest journalists.