Just hours after film critic and YouTube host Grace Randolph declared James Gunn’s Superman the “BEST Superman movie to date,” her exact words began ricocheting across X from a slew of accounts parroting identical praise. And when we say identical, we mean identical.
This is the BEST #Superman movie to date.
When James Gunn gets out of the way & lets his work speak for itself, it’s incredible. 💙💛❤️
It’s not perfect, but darn close
& made me a believer in Gunn’s #DCReview embargo lifts TODAY at 3pm EST
& plenty more #DC videos coming! pic.twitter.com/W5UZkAZNgX— Grace Randolph (@GraceRandolph) July 8, 2025
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“This is the BEST #Superman movie to date,” Randolph wrote to her 145k+ followers. “When James Gunn gets out of the way & lets his work speak for itself, it’s incredible. It’s not perfect, but darn close & made me a believer in Gunn’s #DC. Review embargo lifts TODAY at 3pm EST & plenty more #DC videos coming!”
The post quickly caught fire, garnering over a million impressions, and even drew the attention of the film’s official social media account. In a public reply, the verified Superman X account responded to Randolph directly.
An exchange between Grace Randolph and the official Superman X account – x: MasterOfTheTDS
“We love your #Superman post/comment and would love to include some or all of your content in our marketing promotions. Please respond back ‘yes’ if you authorize this. Thank you!”
Randolph enthusiastically agreed.
But within hours, eagle-eyed users began noticing something strange. A slew of lesser-known accounts—many of which exhibit classic signs of automation—began reposting Randolph’s message word for word. Some altered emojis or swapped out hashtags here and there, but the structure, grammar, and phrasing remained eerily consistent. In some cases, even punctuation and line breaks were preserved.
Someone forgot to tell Lex Luthor’s army of monkeys not to flood social media trying to hype up the new Superman movie.
Tip for you, Lex: next time, try being less obvious. pic.twitter.com/myIouhz2Bo
— MasteroftheTDS (@MasteroftheTDS) July 8, 2025
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Among those who flagged the trend was YouTuber MasterofTheTDS, co-host of the Gothic Therapy channel, who has gained a reputation for tracking suspicious bot activity tied to Hollywood rollouts. In a post on X, he highlighted multiple examples of what appears to be coordinated copy-paste praise from bots flooding the #Superman hashtag just ahead of the review embargo lift.
Rotten Tomatoes, Amazon Screenings, and the Marketing Blitz
The suspicious wave of posts comes amid a broader push to build momentum for James Gunn’s DC reboot. Superman currently holds an 85% critic score and a 96% audience score on Rotten Tomatoes—numbers that, while impressive, will likely shift once the film receives its full wide release.
Superman in the trailer for James Gunn’s Superman – YouTube, DC
Projections for the film’s opening weekend range widely, with estimates floating between $90 million and $130 million domestic. Warner Bros. Discovery has reportedly poured significant resources into the film’s rollout, including a social media-heavy marketing strategy.
Coincidence or Copycat Campaign?
To be clear, there is no direct evidence that Warner Bros. Discovery (WBD) orchestrated the posts mimicking Randolph’s review through bots to praise Superman.
But the sheer volume, coordination, and uniformity of the reposts raise fair questions.
Is this an organic groundswell of fan enthusiasm? Or is someone, somewhere, trying to manufacture consensus in the hopes of swaying public opinion?
Rahcel Brosnahan as Lois Lane in Superman – YouTube, DC
In the age of AI-generated images, fake reviews, and pay-for-play influencer deals, these are questions worth asking. The entertainment industry has long leaned on marketing magic to build buzz—but when marketing begins to blur with manipulation, the audience takes notice.
For now, all eyes remain on Superman as it prepares for its wide release. Whether the film’s message will soar on its own—or rely on algorithmic lift—is something only time (and the weekend box office) will reveal.
Do you think WBD is using bots to copy and spread Grace Randolph’s Superman review? Sound off in the comments and let us know!
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