Is Disney using bots to hype Ironheart?
Marvel’s Ironheart hasn’t even premiered yet, but it looks like Disney is already pulling out every trick in the book—including what appears to be an artificial X bot promotion campaign that’s raising more eyebrows than excitement.
Last month, X was flooded with eerily similar tweets from accounts promoting the June 24th premiere of Ironheart on Disney Plus. And we do mean eerily similar.
A potential bot marketing capaign linked to Disney for the promotion of Ironheart – X: @MasterOfTheTDS
Dozens of accounts—many with usernames like “@TechThespian,” “@Game_Giant_,” or “@Grace_web3_”—shared near-identical phrases hyping up Ironheart, Call Her Alex, and Season 4 of The Bear, all linking to the same Tom’s Guide article or similar media write-ups.
The posts typically follow this formula:
“Get ready, Disney Plus fans! Marvel’s Ironheart premieres in June along with documentaries and more!”
“Exciting news! Dive into Ironheart, Call Her Alex, and more streaming hits this June!”
“Marvel fans, get ready! Ironheart premieres June 24. Time to renew Disney+!”
Ironheart in the trailer for Ironheart – YouTube, Marvel Entertainment
Even more suspicious is the near-identical language structure, recycled hashtags, and near-simultaneous posting between May 23 and May 30. The graphics used—repetitive promo images of Riri Williams or generic Disney+ stock art—only add to the suspicion.
The whole thing reeks of either coordinated PR influence marketing or straight-up botting.
Riri Williams in Ironheart – YouTube, Marvel Entertainment
YouTuber MasterofTheTDS from Gothic Therapy was among the first to call out the strangeness, posting a mock tweet that perfectly summed up the robotic nature of the promo wave.
🤖Boop Beep!
Get ready, Marvel fans!
Ironheart is coming to Disney+ on June 24—an exciting new series you’ve definitely been waiting for [INSERT GENUINE ANTICIPATION].
I am a real human.
This is not a paid promotion.
I care deeply about this character I just googled.There was… pic.twitter.com/5UFGM5MNMt
— MasteroftheTDS (@MasteroftheTDS) June 17, 2025
“🤖 Boop Beep!” MasterOfTheTDS said. “Get ready, Marvel fans! Ironheart is coming to Disney+ on June 24—an exciting new series you’ve definitely been waiting for [INSERT GENUINE ANTICIPATION]. I am a real human. This is not a paid promotion. I care deeply about this character I just googled. There was an error generating independent thought. Please renew Disney+.”
Add to that the low engagement across most tweets—often under 10 likes, many with zero replies—and the whole thing reads more like a poorly disguised marketing script than genuine fandom.
(L-R): Iman Vellani as Ms. Marvel/Kamala Khan, Brie Larson as Captain Marvel/Carol Danvers, and Teyonah Parris as Captain Monica Rambeau in Marvel Studios’ THE MARVELS. Photo by Laura Radford. © 2023 MARVEL.
This wouldn’t be the first time Disney has been accused of faking grassroots enthusiasm. The company was previously caught using influencer-style coordination for Ms. Marvel and The Marvels, both of which struggled with mainstream audiences despite glowing promotional sentiment online.
Ironically, the promo effort may be doing more harm than good. Instead of building anticipation, it’s fueling further distrust of Disney’s marketing and drawing even more scrutiny to a show that’s already controversial for ideological reasons and brand fatigue.
The Hood in Marvel’s Ironheart – YouTube, Marvel Entertainment
At a time when real buzz is hard to come by, Ironheart seems to be leaning heavily on artificial excitement. The problem is, fans can tell the difference. And once they do, they don’t forget.
Do you think Disney is using bots for Ironheart? Sound off in the comments below and let us know!
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I have trouble believing that there’s any hype for this beyond the Disney shills, most of whom probably won’t even watch the show.
The shill “professional critics” are even worse. They fake buzz, paid to do it. They should be done for false advertising.
The Shill Industrial Complex is being replaced by AI randomized messages. You no longer have to pay to buy a shill, you pay an employee that can generate a prompt for ChatGPT and the spit out each variation to X. I don’t know if this is better or worse than having the typical Village Idiot parroting “(new thing) is awesome!”
Notice they don’t really hit Blue Sky or Threads or IMDB that get flooded, it is always X and Rotten Tomatoes, because that’s where the “real people” hang out.