Orlando tourism in 2025 showed a general increase according to reports from Visit Orlando, the city’s official tourism marketing organization. With 76.7 million visitors in 2025, Orlando celebrated its highest number of visitors, as well as being the United States’s most visited destination yet again. It also showed a 1.8% growth in visitors from 2024.
While the overall city saw more visitors, Walt Disney World attendance reportedly remained flat, highlighting a divergence within the region’s tourism patterns.
Overall Visitor Trends in Orlando Tourism 2025
Visit Orlando reported that Orlando saw 76.7 million visitors in 2025. Growth was driven by expanded flight options, higher engagement with vacation rentals, and increasing interest in attractions outside the traditional theme parks. Both leisure travelers and convention attendees contributed to the rise in Orlando tourism 2025.
Most of those visitors were domestic, with 70.3 million visitors, another record for the city. The number of Floridians visiting also increased by 3.4%.
Universal Studios fans in front of the iconic globe – Photo Credit: Universal Orlando Resort
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International travelers continued to play a significant role in the Orlando tourism boom of 2025, though total international visitation declined slightly to 6.3 million visitors, a 2.4% decrease from 2024.
Canada remained Orlando’s top international market, welcoming 1,119,300 visitors. However, this is a 13.3% decrease in Canadians visiting in 2024, leading to that overall decrease in international visitors.
However, several other markets reached record highs, contributing to overall growth in international diversity.
The top four international origin markets in 2025, after Canada, were:
- United Kingdom: 933,500 visitors
- Brazil: 736,300 visitors
- Mexico: 458,500 visitors
- Colombia: 360,000 visitors
Disney World Attendance Declines in 2025
The Disney Parks saw a slight dip in attendance, falling 1% from their 2024 numbers.
However, there are a few things to keep in mind. For one thing, this accounts for visitors to all domestic parks, including the four at Walt Disney World as well as Disneyland in California.
Spaceship Earth on a Sunny Day – Photo Credit: Follow The Bradleys’ Fun
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Additionally, this decline is over Disney’s 2025 fiscal year, going from October 1, 2024, to September 30, 2025. These numbers are not exact comparison to Visit Orlando’s data for the 2025 calendar year.
This decline highlights that while Orlando tourism in 2025 grew overall, Disney World did not experience a comparable increase. Visitors increasingly explored alternative parks and experiences outside “the Disney bubble.”
Other Attractions Contributing to Orlando Tourism 2025
Other theme parks and entertainment venues performed well in 2025.
Universal Orlando Resort reported attendance growth supported by new rides and seasonal programming. The addition of Epic Universe on June 1, 2025, helped to pull many visitors into Universal’s fourth Orlando Park.
The Entrance to Epic Universe at Universal Orlando – Photo Credit: NBC Universal
SeaWorld Orlando, Legoland Florida, and smaller attractions also contributed to Orlando’s diversified tourism sector, helping drive overall visitor growth.
Economic Impacts of Orlando Tourism 2025
The rise in visitors continued to positively impact Orlando’s economy, benefiting lodging, dining, retail, and transportation sectors. Visit Orlando reported that overall tourism trends in 2025 remained strong, supporting local businesses and employment across the city.
Hotel occupancy and convention bookings were particularly strong, reflecting sustained demand from both leisure travelers and business visitors. The city’s diversified tourism sector—including theme parks beyond Disney World—helped maintain a healthy economic contribution throughout the year.
Conclusion
Orlando tourism numbers for 2025 show strong citywide growth, even as Disney World attendance declined slightly. The contrast illustrates the importance of multiple attractions in sustaining the city’s tourism economy. Analysts emphasize that understanding these Orlando tourism 2025 statistics requires looking beyond Walt Disney World to see the full range of visitor activity.
Casandra Matej, president and CEO of Visit Orlando, said of the numbers, “While the total number of visitors reflects Orlando’s continued growth, it only tells part of the story. Beyond the numbers are the experiences that motivate travel, the memories created and the emotional connections that continue to draw travelers to Orlando year after year for the economic benefit of our community.”
Why do you think Disney did not see the same rise in attendance? What do you most like to do in Orlando? Let us know your thoughts on the Orlando vacationing trends in the comments below.
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