KabrutusRambo, the curator of the Sweet Baby Inc. detected Steam curator list announced he added Reflector Entertainment and Bandai Namco’s Unknown 9: Awakening to the list.
A screenshot from Unknown 9: Awakening (2024), Reflector Entertainment
He shared the announcement on X writing, “Unknown 9: Awakening has been confirmed as a game involved with SBI.”
Unknown 9: Awakening has been confirmed as a game involved with SBI.https://t.co/ieVAopjD0whttps://t.co/IeqAnFNrvW
— Kabrutus (@kabrutusrambo) March 19, 2024
The confirmation comes from the game’s entry on The Shorty Awards website. The site lists Sweet Baby Inc. co-founders David Bédard and Kim Belair in the credits section.
Bédard is credited as the Brand Content Manager at Reflector Entertainment Ltd. while Belair is credited as Story Architect at Sweet Baby Inc.
Screenshot from The Shorty Awards website
Bédard’s LinkedIn page confirms he worked for Reflector Entertainment Ltd. from April 2018 to March 2019.
David Bédard’s LinkedIn
The game being added to Sweet Baby Inc. detected also comes after reports that Reflector nuked their Steam forums and began mass banning gamers who mentioned Sweet Baby Inc. or described their games unfavorably.
X user Disascho reported, “In the Steam forums for this new upcomming game they startet mass-banning everyone, who mentioned Sweet Baby, or said negative things about games being woke, it was a total Purge, they wiped around 99% of the Forum.”
In the Steam forums for this new upcomming game they startet mass-banning everyone, who mentioned Sweet Baby, or said negative things about games being woke, it was a total Purge, they wiped around 99% of the Forum. pic.twitter.com/DYTBb8gGwP
— Based Entertainment (@Disascho) March 18, 2024
While it does appear that they did go through a purge, there are numerous posts on the game’s Discussions page that are critical of Sweet Baby Inc.’s involvement. One of the most recent ones from BladeTurbo states, “you people will never learn….. another flop game pushing an agenda. Just make a good game and leave your politics out of it. incoming delete post.”
Screenshot of Unknown 9: Awakening Steam Discussions
Along with these reports of Reflector nuking their own Steam discussions, the game is being criticized by former World of Warcraft Team Lead Mark Kern for making the game’s lead character Haroona “ugly.” The company revealed the character is based off of The Witcher actress Anya Chalotra back on March 14th.
Unknown 9: Awakening on X
Kern reacted to the character models based on Chalotra writing, “Anya Chalotra is so pretty in real life. Why did Sweet Baby and Reflector do this to her? Why does this keep happening?”
Anya Chalotra is so pretty in real life. Why did Sweet Baby and Reflector do this to her? Why does this keep happening? pic.twitter.com/N0Rq3dY5Rh
— Grummz (@Grummz) March 19, 2024
What do you make of Unknown 9: Awakening being added to the Sweet Baby Inc. detected curator list?
