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She-Hulk Reportedly Had “Catastrophic” Test Screenings — Then Jessica Gao Threatened to Quit Over Kevin Feige’s Hat

A screenshot from She Hulk

Tatiana Maslany as Jennifer "Jen" Walters/She-Hulk in Marvel Studios' She-Hulk: Attorney at Law, exclusively on Disney+. Photo courtesy of Marvel Studios. ©Marvel Studios 2022. All Rights Reserved.

While She-Hulk: Attorney at Law was canceled after one season, the story behind its troubled production is becoming a cautionary tale for the ages.

Tatiana Maslany’s short-lived run as Jennifer Walters received renewed attention after X user QQ shared an amusing observation about the series.

“The funniest story was how the creators originally conceived of She-Hulk as a case of the week type lawyer show,” QQ wrote, “but then they got to the writer’s room and they all said they don’t know how to do that as if it was lost knowledge like the Roman aqueducts.”

Edgar Award-winning author Daniel Friedman used the post as a launching point to summarize She-Hulk’s behind-the-scenes drama, from reportedly “catastrophic” test screenings to the showrunner threatening to quit over Kevin Feige’s hat.

How Jessica Gao Landed She-Hulk

In his post, which quickly went viral, Friedman explained that She-Hulk showrunner Jessica Gao wrote the famous “Pickle Rick” episode of the animated series Rick and Morty. However, she reportedly clashed with the show’s co-creator, Dan Harmon, over the decision to cast Susan Sarandon as a character Gao had written as Asian.

Tatiana Maslany She-Hulk

Tatiana Maslany as She-Hulk/Jennifer “Jen” Walters and Drew Matthews as Dennis Bukowski – Disney+

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Harmon subsequently agreed to host a podcast with Gao titled Whiting Wongs. Friedman described it as “40 hours of him apologizing and learning about racism.”

The writing credit on the popular episode and the podcast appear to have raised Gao’s profile. She subsequently landed the showrunner position on the upcoming She-Hulk, but Friedman wrote that “the production was extremely troubled.”

“In addition to not staffing lawyers or legal-drama writers on the show who could deliver on the Ally McBeal in the MCU’ pitch, the She-Hulk show required — as described by Gao in interviews — an extraordinary level of direct personal involvement and micromanagement from Marvel Studios head Kevin Feige,” Friedman said.

Feige’s attempts to course-correct throughout the process may not have been well received, although Gao reportedly described their professional relationship as supportive and collaborative. According to Friedman, test audience reactions to the series were “catastrophic,” prompting Feige to intervene repeatedly and reshape the Disney+ series.

Jessica Gao Threatened to Quit Over K.E.V.I.N.’s Hat

Any tensions surrounding the show’s overall direction were mild compared to the bizarre dispute that reportedly erupted over the season finale.

Jennifer concludes the series by breaking through the Disney+ interface and confronting K.E.V.I.N., an artificial intelligence responsible for controlling the Marvel Cinematic Universe. The robot was an unmistakable parody of Feige, whose trademark wardrobe includes a baseball cap.

Gao wanted K.E.V.I.N. to wear a small black cap. Feige rejected the idea because he believed that placing a hat on a robot made no logical sense.

Kevin Feige

Kevin Feige, President, Marvel Studios – Jesse Grant/Getty Images for Disney

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“I was incensed, and in this big meeting, in front of like 20 people, I said, ‘Kevin, if you don’t let me put a hat on that robot, then I quit,’” Gao told The Hollywood Reporter.

Rather than backing down, Feige immediately appeared to accept her resignation.

“Thank you very much, Jessica,” he replied. “You’ve done some great work for us, and we really appreciate everything.”

Visual development supervisor Jackson Sze eventually negotiated a compromise. Instead of giving the machine a conventional hat, the designers incorporated a cap-like brim into its body.

She-Hulk’s Troubled Legacy

That compromise may have kept Gao with She-Hulk through its premiere. However, Friedman suggested that the professional consequences of the show’s failure may have been lasting.

Two women twerk in an expensive office

She-Hulk twerks with Megan Thee Stallion – Disney+

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“The show was cancelled after the first season, the cast has been released, none of its events have been referenced in any other Marvel productions and She-Hulk star Tatiana Maslany is not in Avengers: Doomsday,” Friedman wrote in conclusion. “Jessica Gao has no IMDB credits since She-Hulk was cancelled in 2022.”

Whether Gao’s absence from Marvel is directly connected to those disagreements remains unclear. Nevertheless, a production defined by drastic restructuring and a threatened resignation over a robot’s hat offers an extraordinary glimpse at how misplaced priorities can overwhelm a major television series. Four years later, the behind-the-scenes arguments may have proven more memorable than anything that appeared onscreen.

Are you surprised by the reports of a troubled production surrounding She-Hulk? Sound off and let us know!

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Trevor Denning’s work has appeared in The Banner, Upstream Reviews, and The Daily Caller, while his fiction is included in several anthologies from independent presses. A graduate of Cornerstone University in Grand Rapids, Mich., he currently resides in the palm of Michigan’s mitten. Most days you’ll find him at home, working out in his basement gym, cooking, and doting on his cat. You can follow him on X, Criticless, and YouTube at @BookstorThor