Snow White Box Office Projected to Drop 53% in Second Weekend and That’s A Lot Worse Than it Sounds

You might’ve seen the headline: Disney’s live-action Snow White is projected to drop 53% in its second weekend at the box office.

To the untrained eye, that might not sound like a disaster. Blockbusters drop 50% all the time, right? But here’s the truth: when your movie opens soft (and that’s being generous in this case…), a 53% drop isn’t just a stumble. It’s doom with good lighting.

Let’s Talk Numbers—Because Disney Hopes You Won’t

Snow White, starring Rachel Zegler and Gal Gadot, opened to just $42.2 million domestically—a number that already fell well below expectations. And now, according to Forbes and Deadline, the film is projected to earn just $20 million in its second weekend.

Dopey in the Live Action Snow White movie – YouTube, Disney

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That means it’s on track to gross about $70–75 million in 10 days. Even with the most optimistic projections, Disney’s latest remake will be lucky to hit $100 million domestic—for a film that reportedly cost $250–270 million to produce.

And that’s before marketing.

That’s not underperformance. That’s box office implosion.

53% Doesn’t Look Bad—Until You Look Closer

When a film opens with $150 million and drops 53%, it’s a minor dip. When a film opens with $42 million and drops the same percentage? That’s a different story entirely.

Rachel Zegler singing the original song “Waiting on a Wish” from Disney’s Snow White live action remake – YouTube, Disney

Here’s the uncomfortable reality Disney doesn’t want you to focus on: a 53% drop from a weak base is proportionally just as bad—if not worse—than a 70% drop from a strong one. It’s not the size of the percentage—it’s where you’re starting from.

The Marvels dropped 78% in its second weekend. Snow White is following a very similar trajectory, just in slow motion.

The signs are all there:

• Weak opening.
• Soft legs.
• Cultural apathy.
• Pre-release controversy.
• No major overseas support on the horizon.

Rachel Zegler as Snow White in Disney’s live-action SNOW WHITE. Photo courtesy of Disney. © 2024 Disney Enterprises Inc. All Rights Reserved.

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This is a slow-motion flop, padded by an empty theatrical calendar and propped up by brand inertia. That No. 1 spot it’s holding onto? That’s not dominance. It’s a funeral procession.

Audiences Never Bought the “Kindness” Narrative

Let’s not forget that Snow White’s performance isn’t happening in a vacuum. It follows months of backlash—much of it sparked by Rachel Zegler’s repeated efforts to frame the film as some sort of cultural crusade. From calling the original prince a “stalker,” to implying Snow White will promote a new era of kindness and social justice, the film quickly became less about entertainment and more about messaging.

And audiences noticed.

Rachel Zegler as Snow White in Snow White (2025), Walt Disney Studios

Now, Variety reports that Disney was so panicked about Zegler’s behavior that they assigned her a full-time “social media guru” after she posted “F–k Donald Trump” and “May Trump supporters and Trump voters and Trump himself never know peace.”

That post alone alienated half of the country, and Disney’s solution wasn’t to discipline Zegler—it was to hide her behind a digital babysitter.

But as the box office now shows, there’s no handler in the world that can fix bad optics once they’ve gone viral.

This Is What a $270 Million Message Film Looks Like

Snow White isn’t flopping because of “review bombing” or some coordinated conspiracy. It’s flopping because Disney made a film that dismissed its roots, mocked its fans, and wrapped itself in divisive commentary—and then expected families to pay $15 a ticket for a lecture.

Gal Gadot as the Evil Queen in Disney’s live-action SNOW WHITE. Photo courtesy of Disney. © 2024 Disney Enterprises Inc. All Rights Reserved

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Worse, it’s flopping from a budget of a quarter billion dollars before marketing and global distribution costs are factored in.

You don’t walk away from that kind of loss with a shrug. You walk away with a bloodied spreadsheet and a lot of awkward shareholder meetings.

Final Thought: The Cliff Isn’t Ahead—Snow White Already Fell Off It

So yes, a 53% drop may sound survivable for movies that aren’t Snow White. When you’re starting at the bottom of the hill, there’s not much room left to fall.

Rachel Zegler as Snow White in Disney’s live-action SNOW WHITE. Photo courtesy of Disney. © 2024 Disney Enterprises Inc. All Rights Reserved.

Snow White isn’t just failing—it’s proving, once again, that audiences don’t want billion-dollar corporations to act like cultural gatekeepers. They want good stories. And Snow White didn’t deliver.

What do you think the Snow White second weekend box office drop will be? Sound off in the comments and let us know!

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