Disney

IMAX CEO Destroys Disney’s Infinity Vision as “Marketing Play”

IMAX CEO Destroys Disney’s Infinity Vision as “Marketing Play”

This December, Disney and Warner Bros. are going head-to-head, releasing major franchise films on the same day. To many observers, Warner Bros. holds the box office advantage, with Dune 3 securing IMAX screens. Disney appeared to respond with Infinity Vision, a new certification program offering an alternative premium large-format experience for Avengers: Doomsday.

‘The Mandalorian and Grogu’ Tracking For Worst Opening Weekend in ‘Star Wars’ History

‘The Mandalorian and Grogu’ Tracking For Worst Opening Weekend in ‘Star Wars’ History

Star Wars has long stood as one of the most successful franchises in film history. But after a string of recent projects that failed to fully connect with audiences, that dominance is starting to look less certain. If early box office tracking proves accurate, this summer’s The Mandalorian and Grogu could post the weakest opening weekend ever for a Star Wars film.