Sometimes, products and their placement in entertainment go together like peanut butter and jelly, a cool drink on a warm summer day, or E.T. and Reese’s Pieces. Symbiosis is good — unless it feels alien, like Venom. When Insomniac Games gave Miles Morales a Spider-Man costume inspired by an Adidas tracksuit in Marvel’s Spider-Man 2, gamers reacted as if someone had put sardines on their s’mores and an Ovaltine ad in their decoder ring.



